In this week's episode, Jay and Gabe unveil the single most important skill to develop if you want to gain the trust and respect of your clients: effectively having difficult conversations. There are plenty of reasons why agents avoid touchy subjects with their clients, but most people don't realize they could be costing themselves AND their clients time and money by not speaking up. If we know that difficult situations are constantly around the corner, why don't we spend more time preparing our clients? That phone call you're afraid to make today may just be the one that saves your deal. Don't miss this episode if you want to be instantly set apart from the average agents in your market!

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