Jacqueline and her brand, Sarisha Beauty, were first brought to our attention by another podcast guest, Julia of 2Peonies. We always try to emphasize the power of community and hearing how natural their relationship was made this episode a no-brainer. As the title of this episode describes, Jacqueline is super honest about her initial inclination to compare herself to other brands. As founders, it's a trap everyone falls into from time to time. Despite those natural tendencies, she's remained true to herself with everything from unique packaging to product development to choosing wholesale partners. Press play and get ready for a heart-warming episode!