They Get It

If you have a pulse, you’ve seen a huge emergence of non-alcoholic beverages on the market. New and old companies are competing for market share as the population finally gives this category the attention it deserves. In this episode, we hear how Allan and Cole think about the industry at large- why it’s growing, where other brands have gone wrong, what differentiates Acid League from the rest and how building a “League” of products builds the ultimate mote.

Most young businesses work tirelessly to launch a single product a few times a year. There's a lot that goes into product development and it's not for the faint of heart. I don't know what that makes Acid League then... seeing as they release at least one new product every. single. week. It's insanity. They have somehow managed to turn nearly their entire company into product development and use their ecommerce store as the testing ground to determine what makes it to market through their retail partners. It's incredible. In this episode, you'll get to know Allan and Cole and how they work together as a team. You'll also hear about how they landed on a previously 'unsexy' category: vinegar and are turning the overlooked category on its head. Press play to hear them tell us all about it! 

In retail, you can go one of two ways: you can open your own stores or you can place your products in other brands' stores. There are obviously pro's and con's to both but David talks about Tentree's intentionality in picking to distribute through established brands so they could focus on their mission: making saving the world the easy decision. This is an awesome episode for anyone thinking of getting into retail or maybe early in their retail journey. Press play to hear David tell us all about getting into over 2,000 stores across the globe! 

We talked a bit about the infinite game in the last episode we did with David. In this episode, he shares how he and Tentree are putting that into practice with their new company, Veritree. He also shares more about the impact to this tree planting is having on these communities they're in- giving people jobs, helping them to find financial stability and purpose. It's clear to see that the team's mission goes well beyond purpose-driven apparel and it was so exciting to hear David give us a peek behind the curtain.

Tentree is a tree planting company first, apparel company second. David tells us about their journey trying to learn the apparel industry on the fly as three friends that happened upon this idea to save the world through trees. He admits that they had to learn a lot of things the hard way but their success since then makes every single hurdle worth it. Press play if you're interested in hearing their original plans for the business and how they've shifted throughout the past 10 years. Press play if you want to talk through arguably the most genius social media post of all time on Instagram. Press play to hear how David thinks about the future of Tentree and their potential for impact well beyond apparel.

We talked a bit about the infinite game in the last episode we did with David. In this episode, he shares how he and Tentree are putting that into practice with their new company, Veritree. He also shares more about the impact to this tree planting is having on these communities they're in- giving people jobs, helping them to find financial stability and purpose. It's clear to see that the team's mission goes well beyond purpose-driven apparel and it was so exciting to hear David give us a peek behind the curtain. 

Tentree is a tree planting company first, apparel company second. David tells us about their journey trying to learn the apparel industry on the fly as three friends that happened upon this idea to save the world through trees. He admits that they had to learn a lot of things the hard way but their success since then makes every single hurdle worth it. Press play if you're interested in hearing their original plans for the business and how they've shifted throughout the past 10 years. Press play if you want to talk through arguably the most genius social media post of all time on Instagram. Press play to hear how David thinks about the future of Tentree and their potential for impact well beyond apparel.

Tentree is a tree planting company first, apparel company second. David tells us about their journey trying to learn the apparel industry on the fly as three friends that happened upon this idea to save the world through trees. He admits that they had to learn a lot of things the hard way but their success since then makes every single hurdle worth it. Press play if you're interested in hearing their original plans for the business and how they've shifted throughout the past 10 years. Press play if you want to talk through arguably the most genius social media post of all time on Instagram. Press play to hear how David thinks about the future of Tentree and their potential for impact well beyond apparel.  

Being a sustainable business alone doesn't cut it anymore. Sam and Caitlin understand that you cannot compromise on your products in order to win a category and actually change consumer behavior. Your products need to look the best, they need to be affordable, they need to be easy to buy and they need to have great branding around them. Sam and Caitlin also walk us through the tiniest micro-behaviors that you can implement today to have a positive impact on the world without a ton of effort. Finally, we bring this episode home with one of the most important messages we could have covered with these two- why entrepreneurship gives them the ability to build the life that works for them instead of fitting their life in around their work. PS- listen all the way to the end of a guest appearance from Isabelle, Caitlin's weeks-old daughter! 

Emily Oliveira runs two businesses in 4 days every week. Yes, you read that right... 4 days! That's what happens when you're disciplined with how you spend your time. Emily shares advice for pulling the plug on your day job, how to divide your week for maximum efficiency and how to manage a team for first time entrepreneurs. Press play to hear all about it! 

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