This is a hyper-practical, super tactical episode where we go through the literal steps to build a brand. Make sure to listen all the way through if you have yet to invest time into your branding or if you think yours could use a refresh, this episode will be one you listen to on repeat.

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Featured Brand: Rainbo Mushrooms

Imogen Pickering is a serial entrepreneur with a wealth of diverse experience under her belt, even at such a young age. She walks us through her story starting in the corporate finance industry, moving into entrepreneurship and, ultimately, landing in the agency world. Although she frames it as just her telling her story, there are so many great themes in here that apply to everyone listening.  Press play to hear her tell us all about it!

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They Get It Instagram 

They Get It Show Notes

Imogen Pickering Instagram 

Bijoux Brands Website

Featured Brand: Rainbo Mushrooms

This episode was requested by our audience and it's something that comes up in nearly every conversation so we thought it deserved its own episode! Knowing the right time to leave your day job in favor of your side hustle is certainly not an exact science so we brought in founders who had ultimately made the jump to share about their experiences and advice for other entrepreneurs. If you're curious about the triggers you should be looking out for, the emotional impact of leaving, how to plan financially and what 'not wanting to leave your job' looks like, press play and hear us tell you all about it! 

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We’ve been very interested in the idea of angel investing over the past 2-3 years and have honestly gotten stumped by how little we know. It seems as though the people doing it have so much more experience and know so much more than us that it’s been intimidating us into inaction. Babba’s advice takes a very different approach- she advises people not to figure everything out on their own. She shares some great communities and networks that help people get introduced to angel investing as well as her own perspectives on what makes a good deal. This was an awesome episode to hear from both sides: the investor and the founder on the topic of raising capital.

There are so many dynamics at play when you’re a business owner in the public eye. Add on being a new mom to that and you’ve got a recipe for people throwing their opinions at you. Babba takes us through her journey, being honest as she navigated pregnancy & motherhood for the first time and the response she received from her community. She has such a refreshing perspective on ‘having options’ and she’s helping us understand that there’s no ‘right way’ to do things. This is a fantastic episode for anyone thinking about how they might handle parenthood and their career.

Babba Rivera has done it all. She's built entire markets in the tech industry at Uber, she's built the brand collaborations that took Away to what it is today and she's also seen success through her entrepreneurial ventures, ByBabba & Ceremonia. If that wasn't enough, Babba is also an Angel Investor and a new mom. We were so thrilled to have her on the podcast to talk about her journey and we're excited to dig deeper into balancing parenthood and business in the next episode and more on angel investing as we close out this series. Press play to hear Babba tell us all about it! 

It's widely accepted that the cost to acquire a new customer is a lot more expensive than to get an existing customer to repurchase from you. In this episode Taylor lays it all out on the table. She talks about the Nudestix philosophy on when to focus more on acquisition versus on retention. I was also interested to hear how involved Sephora was in their product roadmap. This was great learning on the value of working closely with retail partners. Obviously Sephora has seen a lot more brands come through their revolving door and has great advice for newer brands doing this for the first time. Finally, we cover off the idea of product lifecycles and how that creates new dimensions in the customer journey. Tons of great insights here that are easily replicable across industries! Press play to hear Taylor tell us all about it! 

Most brands dream of having their products sold across the globe. Dreaming and getting it done are two totally different things and Taylor takes us through their “why” for the brand, which leads them to present Nudestix internationally. She talks about their strategy going through regional Sephora markets and how they’ve needed to adjust their business to meet local registration requirements. She also talks about the impact being a Canadian company has had on how they grow their audience in the US. Stay tuned for a special bonus section on mental health and the toll operating a global business takes on her mind and body.

Taylor and her co-founders started Nudestix when she was 17 years old. Think back to what you were doing at 17... I can only imagine the imposter syndrome she must have felt. In this episode, Taylor opens up about how she overcame being embarrassed about her age or experience starting Nudestix in high school. She gives advice for how to learn quickly and play to your strengths. She also talks about the nuances of creating a no makeup makeup category amidst the MAC era of heavy makeup being popular. Make sure to listen through to the end to hear Taylor's thoughts on who she thinks "Gets It"! 

Running a two-channel business with ecommerce and retail is almost like running a business out of two brains. One is incredibly agile and experimental while the other is slow and temperamental. Cole and Allan talk through their product launch strategy, testing with the people they know will be loyal whether they like the product or not and how only the winners make it into retail. They also talk through their relationship with Whole Foods and the importance of keeping strong relationships with their retail partners- which isn’t always the easiest thing to do! Press play to hear Allan and Cole tell you all about it.