They Get It

Imagine a world where the bulk of your traffic finds you through your blog content. You control the customer experience, you capture first party data and best of all… it’s free! In this episode, Jamie walks us through their perspective on content, how they’ve scaled Stix through two rounds of funding and launched several new products along the way. Press play to hear Jamie tell us all about it!

Stix Website

They Get It Website 

My only advice for you today is to go buy Kara's book, Undaunted. 

Kara has accomplished so much throughout her career that we easily could have done an entire episode just highlighting each incredible milestone. I hope you'll appreciate that this episode gets tactical; instead of only focusing on the 'what' we focused a lot on the 'how'. The types of philosophies and approaches that helped scale Hint from a single case in Whole Foods to a multi-multi-million dollar empire. Press play to hear Kara tell us all about it! 

Hint Website 

Destined to be in Fashion, Denise recounts learnings from her career with Armani Exchange and Chris Burch. Although this episode could serve as a blueprint for building a retail-first fashion brand, Denise also sheds light on the theoretical side of scaling businesses. She talks about the power of working with a coach, mastering mental toughness, learning from mentors and always questioning the way things are done. Press play to her Denise tell us all about it! 

How many little bottles of hand sanitizer have you gone through over the past two years? My guess is that number is pretty high. This is exactly why Martica embarked on this journey to create the world's most sustainable hand sanitizer. In this episode she tells us about her background and interest in solving big problems, her first time journey into entrepreneurship and some tips on how to kill it on kickstarter. Press play to hear her tell us all about it! 

Georgette Packaging episode 

Loop Mission episode 

Tribe Beauty episode 

Sanikind Website 

They Get It Shownotes 

Imagine the perfect intersection between healthcare and a DTC brand...That's what Emma and her co-founder have built in Felix. Emma takes us through the legal and regulatory hoops they had to jump through in the early days of launching this company, which is no small feat. We do strongly believe that the work Emma and team have done will serve as a blueprint for the future of convenient healthcare and it's so exciting to watch! Press play to hear Emma tell us all about disrupting the prescription industry, finding the right team members for different company stages and how they're putting their customers at the center of every decision they make. 

Felix Website

Felix IG 

Shownotes 

The resale industry is a really interesting space and something we didn't know a ton about. The value you provide to your customers is essentially merchandising the best products for them and helping them purchase the brands at a more affordable rate. Courtney tells us all about everything from shifting consumer preferences towards sustainability, to authenticating vintage luxury items to the types of customers that truly help scale this industry. There's also some really great bonus advice on working with co-founders and finding professional services that actually align with your values. Press play to hear Courtney tell us all about it! 

So much of entrepreneurship is identifying a gap in the market and finding a way to fill it. Amanda and Laura are first time entrepreneurs that found that gap in the Canadian fitness apparel market. They have worked hard to build a stunning retail brand that brings top brand names everyone, paying special attention to inclusive sizing and representative imagery. Press play to hear them tell us all about getting Permission off the ground!

They Get It Website

They Get It Instagram

Permission Website

Permission Instagram

Exciting News!! They Get It is officially signed with Babe Media!! This has been such a thrill, finding a network that we align with so well and actually making this partnership official. Stay tuned to hear us talk about it in this episode. 

The rest of the episode was inspired by the recent release of the Kylie Cosmetics YouTube series. I think we all know that Kylie Cosmetics has had its fair share of ups and downs but the most shocking part of it all is the level of storytelling talent on their team. If they can turn Kim's sex tape into a multi-billion dollar empire, you better believe that they can turn a cosmetics lawsuit into something pretty special. In this conversation, we talk about the foundations of good storytelling and how it can businesses, people and everything in between. 

Simon Sinek: Start with the Why

Lucky number #30! I'm sure we've all see influencers we follow launching their own lines and have been tempted to buy. Ro and Aaron are core members of Pietra Studio, a company that helps creators launch their own product lines. In this episode we covered so much ground-- everything from the history of the creator economy, future opportunities in the space and what it takes to actually launch a product line from start to finish. Press play and let Ro & Aaron tell you all about it! 

Sheena built Tease Tea into a $500,000 business on the backs of a single, $1,000 limit credit card. This sounds flashy and impressive but Sheena tells us that it was actually really difficult. Not only were there opportunity costs of not growing faster but it also pointed to a big blind spot for her: financial literacy. If you're interested in hearing how she overcame this hurdle, launched her own fund to make sure other women learn from her mistakes and what she values as an entrepreneur, press play and hear Sheena tell you all about it!