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They Get It
They Get It episodes
- 55.2 Learning the art of leadership with Phoebe + Kat, of Ettitude
People are the soul of every company. Where there is strong culture, open communication and clear direction, there will also be dedicated employees really moving the needle for your business. Kat and Phoebe are so honest in this episode with their leadership shortcomings and explain how they’ve worked so hard to correct them. They share a bunch of tips and resource recommendations to help other people level up their leadership, too. This is a great episode for anyone who is new to leadership or feels that there is more they could be doing to empower their teams. Press play to hear these ladies tell us all about it!
Watch us on YouTube
Ettitude Website
Ettitude IG
Want to try out Ettitude’s products?
Use code THEYGETIT for 15% off your first order
Brand we’re loving this week: KOTN
Use code EMMACLARK10 for 10% off your order
19 min - 55.1- Scaling one of the world's most luxurious and eco-friendly home goods brands with Phoebe + Kat, of Ettitude
We’ve all heard the adage of needing “to slow down in order to speed up”. This is exactly what Phoebe did when she was investing in R&D during the early years of Ettitude. She would not compromise on material that felt amazing to the touch, was durable enough for the everyday family and good for the planet. This investment up front is exactly why Ettitude has scaled as quickly as they have, both in terms of international sales but also in terms of product expansion. Press play to hear Phoebe + Kat tell us all about it!Watch us on YouTube
Watch us on YouTube
Read our Blog
Ettitude Website
Ettitude IG
Want to try out Ettitude’s products?
Use code THEYGETIT for 15% off your first order
Brand we’re loving this week: KOTN
Use code EMMACLARK10 for 10% off your order
29 min - 54- How to get 24k TikTok followers in under 90 days with Danny Desatnik
Danny Desatnik moved into his social media role a matter of weeks ago and has already scaled his company’s TikTok to 24k followers. Clearly, he’s doing something right! In this episode, Danny talks us through the strategies he’s tested, his learnings and his theories on where the future of social is going. Press play to hear him tell us all about it!
Watch this on YouTube
They Get It Show Notes
Hashtag Paid TikTok
Danny’s Instagram
Brand we're loving this week: Alala
Use code: THEYGETIT20 for 20% off your order at checkout
45 min - 53- How to kill it on social with Steph Gee of Gee Beauty, Emily Oliveira of NuBeauty & Jenna Labiak of The Silk Labs
The two topics we get the most questions about are 1. funding and 2. social media. We decided that you deserved more than just our opinions on social strategy, so we brought in the experts. This episode will feature snippets from previous interviews with Steph, Emily & Jenna on their social media tips, structure, tools and tactics. Press play to hear all about it!
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Check out our Blog
Brand we're loving this week: Bathorium --> use this link for 10% off!
18 min - 52.3 Mary Young on building a talent agency with diversity and inclusion at its core
When you build a business on values and principals that aren’t common in the marketplace, you can almost guarantee that it will be hard to find exactly what you need as you scale. In this episode, Mary takes us through her unrelenting pursuit of finding diverse models for her social and product photography. In a world that catered to white, skinny, tall models, it was nearly impossible to find the talent she needed to execute her vision. Then, she created a business to fill that need. Press play to hear Mary tell us all about it!
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Mary Young Instagram
Mary Young Website
Brand we’re loving this week: Midday Squares
Use this EMMAC15 for 15% off at checkout
19 min - 52.2 Mary Young on manufacturing close to home and brand values driving your decision making
Before you read through this episode’s show notes, go to our blog and find our 12 Steps to Branding blog post. As you read through that, listen to Mary’s thoughts on manufacturing in Canada and you’ll see a perfect example of someone who is driven by their brand values. In this episode, Mary acknowledges some of the hurdles local manufacturing presents and gives advice to founders on how best to go about having products produced without compromising. This is a super tactical conversation with Mary- press play to hear her take us through it!
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Mary Young Instagram
Mary Young Website
Brand we’re loving this week: Midday Squares
Use this EMMAC15 for 15% off at checkout
20 min - 52.1 Mary Young's founder story, her advice on not sprinting marathons and asking for help
Mary Young founded Mary Young while in fashion and design school at Ryerson University. She talks about falling into the lingerie opportunity and beginning to focus on the businesses without much intention of taking it long term. This is such a great episode for anyone testing an idea right now and getting some early validation. Learn from Mary’s advice and experiences help you make the most of your journey. Press play to hear Mary tell you all about it!
Watch this episode on YouTube!
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Mary Young Instagram
Mary Young Website
Brand we’re loving this week: Midday Squares
Use this EMMAC15 for 15% off at checkout
28 min - 51.3 The drop model: how to sell out in 2 minutes with Luanne Ronquillo, founder of Ruru Baked
Imagine selling out of all of your inventory in 2 minutes. That’s what you get when you combine amazing products, limited production capabilities, a ton of local demand and some killer branding. In this episode, Luanne talks us through how she grew demand for Ruru Baked through key collaborations with some incredible companies (like Adidas) and how the business model has evolved as she’s grown. Press play to hear her tell us all about it!
Episode LinksWatch this episode on YouTube
Listen on Apple Podcasts
Ruru Baked Instagram
Ruru Baked Website
Brand we’re loving this week: Three Ships
USE CODE THEYGETIT20 FOR 20% OFF YOUR THREE SHIPS ORDER AT CHECKOUT17 min - 51.2 Ruru Baked Founder, Luanne Ronquillo, on solo entrepreneurship: the good, the bad & the tips you need to hear
RuRu Baked started as a one-person operation. Demand from the jump far exceeded the supply that Luanne was able to produce, which brought her to a really critical decision point: proceed with the status quo or decide to invest in growing the business. Luanne wasn’t afraid to get into the numbers that helped her decide which path to take and we are thankful for her decision to expand! If you’re trying to decide to ‘go it alone’ in building your business or whether to take on a business partner, this is a must-listen before pulling the trigger! Press play to hear Luanne tell us all about it!
Episode LinksWatch this episode on YouTube
Listen on Apple Podcasts
Ruru Baked Instagram
Ruru Baked Website
Brand we’re loving this week: Three Ships
USE CODE THEYGETIT20 FOR 20% OFF YOUR THREE SHIPS ORDER AT CHECKOUT19 min - 51.1 Luanne Ronquillo, founder of Ruru Baked, on shifting from risk aversion to a 'what's the worst that could happen' mindset and how it's changed her business forever
Luanne Ronquillo is a self-proclaimed risk-averse person. In this episode, she walks us through her story and her decision making at each inflection point in her career. She was honest about her desire to stay as comfortable as possible and how that made entrepreneurship incredibly difficult. What’s so special about her story is that this isn’t where it ends. Luanne worked hard to adopt a totally new mindset, constantly asking herself “what’s the worst that could happen” in an effort to ease the tension of taking on risk. Slowly over time she’s taught herself that she’s capable of doing hard things and she’s grown Ruru Baked into an incredible business that Toronto locals just can’t get enough of. Press play to hear Luanne tell us all about it!
Watch this episode on YouTube
Listen on Apple Podcasts
Ruru Baked Instagram
Ruru Baked Website
Brand we’re loving this week: Three Ships
USE CODE THEYGETIT20 FOR 20% OFF YOUR THREE SHIPS ORDER AT CHECKOUT26 min
About They Get It
From the publisher's feed
If you have a business or you're thinking of starting one, They Get It is for you.
Emma Clark and Kelsey Burdett have worked with thousands of entrepreneurs over the years and have created a platform to feature the brands and founders who just 'Get It'.
You'll hear how founders built their businesses, the strategies that helped them scale and you'll get a peek behind the curtain at some pretty uncertain moments along the way.