They Get It

If you're an employee, in a leadership role, own your own company or anything in between, you need to know where you're going. I've done so many jobs before without understanding how my day to day was impacting the company overall. This is incredibly dangerous for several reasons: your team won't know how to prioritize, your team will find it difficult to stay engaged when times get rough, and your company won't stand a chance at making real progress towards a goal that doesn't exist. In this episode, I break down the importance of having a 3 year vision and how you can go about writing your own. Get a pen & paper out and press play to get started!

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Brands that can take unconventional ingredients and create approachable brands to help people solve real problems are so fascinating to us. We look at Vital Protein, Dosist, Beyond Meat and other great brands that broke stigmas in certain spaces and we have so much respect. When you hear about the benefits of cricket protein and I think we can all understand the power of this category, but understanding and actually eating the protein are two different things. That's where brand comes into pay. Maile's work on the positioning and marketing of Human Improvement is making HI the obvious choice for consumers. Press play to hear Maile tell us all about it! 

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Brand we’re loving this week: Mintier

Use the code THEYGETIT for 20% off your order!

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Human Improvement Website

Human Improvement Instagram 

Maile Minardi Instagram 

I have to be honest, before I started digging into the benefits of cricket protein, I wasn't sold on the idea of eating bugs. That's not a new story for Maile as she's helped the founders of Human Improvement shift consumer perceptions recently. Maile's brand experience has been incredibly impactful as the HI team stays lean while taking cricket protein to a whole new level. In this episode, we hear about Maile's background and what drew her to HI originally. In the next episode, we'll dig into what it takes to change people's minds about eating bugs! 

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Brand we’re loving this week: Mintier 

Use the code THEYGETIT for 20% off your order!

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Human Improvement Website 

Human Improvement Instagram 

Maile Minardi Instagram 

You've probably seen quite a few major companies announcing layoffs over the past few weeks. While this certainly isn't a new concept, the specific companies that are going through these changes make it an interesting trend to dig into. Emma and I are huge fans of Glossier and Peloton so we were intrigued to hear of these recent changes. We dug into the press around both companies and compiled a few themes or learnings surfaced in both scenarios. If you have a company or you work at a high-growth company, we think these lessons are important to internalize quickly! Press play to hear us talk it through.

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From playing pro hockey to driving the creator economy forward. JT's story is anything but conventional but this is such an awesome example of how accessible content can be to anyone. Another great thing to note here is that JT does have a massive TikTok BUT his business is not actually creating content for brands, his business is pairing creators and brands with one another. There is so much value in creating your own path. With so many new opportunities opening up each and every day, going along with what is expected of you from external influences is just so limiting. Trust yourself and bet on yourself!  

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Brand we’re loving this week: Three Ships

Use this link or the code THEYGETIT20 for 20% off your order!

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JT's TikTok 

JT's Instagram

If I asked you, "can you think of anyone who isn't reaching their potential?". I bet it took you less than 2 seconds for a name to pop into your head. It's easy to see when others are holding themselves back but it's not always so easy to see it in ourselves. In this episode, Emma shares her journey of holding herself back and how she's working on leaving that in the past. If you have ideas and gifts that you are not actioning right now, chances are that you're holding yourself back in some way. Make sure to press play if you're looking for the best ways to identify if you are holding yourself back, if you want to learn where that comes from and, most importantly, if you want to develop the tools to overcome this part of yourself! 

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Brand we’re loving this week: Three Ships

Use this link or the code THEYGETIT20 for 20% off your order! 

This episode takes a different look at individuality. Carina recounts being an only child and how that shaped her perspective of being 'different' from an early age. She also shares how her supportive parents played a role in her early confidence as a child. This confidence is what eventually allowed her to create a new age fragrance company, unlike any of the others on the market. If this isn't a testament to staying true to yourself and watching things work out for you, I don't know what is!  

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Brand we’re loving this week: Mintier

Tired of coffee breath? You may often reach for mints or gum. The problem with those options is that they both contain a bunch of sugar, which actually feeds bacteria and perpetuates bad breath. Kind of pointless, right?

Enter: Mintier. The minty breath oil that nips bad breath in the bud. You control how little or how much you want to use each time so you’re never left wanting more.

                                                                          Use code THEYGETIT for 20% off your order

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DedCool Website

Dedcool Instagram

Imagine formulating your first fragrances as a teenager?? And then imagine Twilight wanted to buy it?? At 16?? Carina is dedcool. Sorry, I had to. She saw an opportunity to create a new age fragrance that was unisex, not water based, more sustainable, etc. It will take you roughly 2 seconds to listen to Carina's story before you understand that she's just so her own person. Every decision she makes is what she wants to do, not what has been done before. That type of confidence in her vision is what helped her create a new subcategory in an industry dominated by huge players. Press play to hear Carina's take on starting DedCool. 

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—

Tired of coffee breath? You may often reach for mints or gum. The problem with those options is that they both contain a bunch of sugar, which actually feeds bacteria and perpetuates bad breath. Kind of pointless, right?

Enter: Mintier. The minty breath oil that nips bad breath in the bud. You control how little or how much you want to use each time so you’re never left wanting more.

                                                                            Use code THEYGETIT for 20% off your order

—

DedCool Website

Dedcool Instagram

The Coaching Habit exists to help managers prevent themselves from becoming bottlenecks for their teams. By empowering your team to identify, brainstorm solutions and eventually solve their own problems, you inherently prevent yourself from becoming the bottleneck. The next time you’re in a one on one meeting with the people on your team, try out these 7 questions during your session and see if it allows for a deeper, more impactful conversation. 1. What’s on your mind 2. And what else 3. What’s the challenge here for you 4. What do you want 5. What do you need from me 6. What are we saying no to 7. What was the most impactful for you.

Use these in your next meeting with a team member and let us know what you think!

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They Get It Instagram 

—

Tired of coffee breath? You may often reach for mints or gum. The problem with those options is that they both contain a bunch of sugar, which actually feeds bacteria and perpetuates bad breath. Kind of pointless, right?

Enter: Mintier. The minty breath oil that nips bad breath in the bud. You control how little or how much you want to use each time so you’re never left wanting more.

Shop the modern breath mint here

Great storytelling tips from a freelance writer. Gabby has several tips for people looking to tell better stories around their products, employees and businesses. We also threw in some extra freelancing tips at the end because, why not? Hope you enjoy!

Watch us on YouTube 

Listen on Spotify 

Listen on Apple 

Check out our show notes 

They Get It Instagram 

—

Tired of coffee breath? You may often reach for mints or gum. The problem with those options is that they both contain a bunch of sugar, which actually feeds bacteria and perpetuates bad breath. Kind of pointless, right?

Enter: Mintier. The minty breath oil that nips bad breath in the bud. You control how little or how much you want to use each time so you’re never left wanting more.

Shop the modern breath mint here

—

Gabby’s Website

Gabby’s Instagram