In the changing business landscape, it's not always easy to plan for your company's future. However, knowing global trends might help.

 

We can view some of the current transitions as positive, some as negative. Nevertheless, the changes affect the business world, and as a CEO, you need to know what it means for your company.

 

In this episode, we analyse the findings of the Global Trends report and provide our own insights and advice. Listen to find out!

Want to target your audience easier and get the most value out of marketing and advertising expenditure? Try using customer personas.

 

Creating customer personas should be the next step if you have already conducted market segmentation. 

 

Identifying the values, drivers, personality, wants, and needs of your potential and existing customers will help you and your team visualise who you're talking to instead of just looking at data.

 

Listen to this episode to find out more about creating and using customer personas!

Interested in expanding your business into the Asia Pacific? If so, our CMO Roundtable sessions with Go To Market Global will be helpful! 

The APAC region is the most populated region across the globe with megacities such as Tokyo, Jakarta, Delhi and Manila to name just a few. In this vast area, every country is different and has unique challenges. 

In this episode, our founder Mark Magnacca is joined by our Fractional CMO, Ulka Athalye, and Siyuan Ren, CEO of gigCMO China.

They discuss highlights of their recent sessions with GTM Global regarding entering the APAC market, including:

why a basic Situational Analysis is needed,

why most companies need to review their business model and value proposition before the expansion

how to identify priorities for entering your target market. 

Click here to read the full transcript!

Market expansion can be both daunting and exciting. What are the key things to consider so that it's more of the latter?

 

The most common mistake commited by companies venturing into new territories is thinking that what works in one market will work in another. Your proposition must be relevant to the target market - just because your business is successful domestically doesn't mean copying the existing solutions is enough. You need research, planning and strategy. 

 

What other factors are there to a successful market expansion? Listen to this podcast episode episode to find out!

As a CEO, you need to have a recurring revenue strategy for your business - whether you plan to sell it or simply get more funding.

 

Recurring revenue is one of the most significant factors determining your company's worth - and proves its value to investors and buyers. How to secure it? We explain in this podcast episode!

Your customers should be at the heart of the business - and market segmentation is a powerful tool to understand them. It helps you discover your customer's needs - and as a result, your strategy can be tailored more precisely, and you can target your audience with the best marketing mix with high ROMI (return on marketing investment). 

How to conduct market segmentation and why it works? Listen to this podcast episode to find out!

Thinking about doing business in India but unsure how? Listen to our new podcast episode with experts guests! 

Our founder Mark Magnacca is joined by Vinayak Hajare - the director of InterGest South Asia, and our Fractional CMO, Ulka Athalye. They discuss topics essential for those considering taking advantage of the opportunities in the Indian Market, including:

how do mid-size companies set up a business in India?

what is frugal engineering, and could your business benefit from it?

which sectors in India are the most attractive for foreign firms?

what is one of the top 10 Indian cities that you would want to set up your business in?

To hear answers to these questions and more, listen to this episode! You can also read the full transcript here.

Even if you get everything else right in your marketing mix, without the right pricing, it won't be easy to get new customers. 

Price is one of the single most significant determinants in a company's success. It can attract potential customers and help you keep the existing ones, but if it's off, you might miss out on profit that's well within your grasp. 

Listen to this podcast episode to find out how to harness the power of pricing!

Marketing needs to align with the broader business perspective, but the high turnover in the CMO role does not help. What’s the solution?

 

There are several key moments when your marketing expert might benefit from whispering, and we discuss them in this episode. We also share how to give your CMO the right tools to develop their skills so that they can drive your business further than ever before and maximise your ROMI - return on marketing investment. Listen to find out!

If you want to grow your market share, you must have a strategy - it's essential for your firm's continuous growth and improvement. 

 

Without a clear plan and strategic goals, it won't be easy to measure your progress, get to know your customers, or even have an attractive business proposition for them. 

 

In this episode, we discuss this topic in detail and share the questions you should answer to create an actionable strategy. Listen to find out!