Being part of the global market has many benefits, and international expansion is attractive for growing businesses. However, are you aware of the drivers, customs and values in your target market?
Cultural nuances can be fundamental in both dealing with suppliers or partners worldwide around the world. They also impact how your audience may receive information and interact with products and services.
Taking these factors into consideration will help you make informed decisions regarding market viability and create the best strategy for your audience when you’re ready to expand your horizons.
Want to know more? Listen to this podcast episode to find out!