We have come to expect businesses to be authentic, transparent, sustainable, and to operate with purpose - that is why we are showcasing you stories of companies that create a lot of value.

 

One of the examples of a business that gives back a lot to the community is The Hygiene Bank. We spoke to the CEO, Edgar Penollar, and he told us about his and the Bank’s mission, challenges, as well as aligning marketing with purpose.

 

Listen to this podcast episode for an inspiring story - might you be encouraged to reflect on your own role in systemic change?

Research has shown that sustainability is an increasingly important factor impacting customers’ decisions. In 2022, is your business ready to take advantage of this opportunity? 

 

More and more people trust and purchase products and services from brands that are known to have ethical, sustainable, and environmentally-friendly practices. That’s why it’s time to embrace the circular economy as a way to move forward and make sure your value proposition aligns with the circular framework. 

 

We are in crisis, but it’s not too late to make a difference. Listen to this podcast episode to find out how to do it!

Although one of the core purposes of marketing is about driving a business forward, it can also cause a change in customer behaviour and help give back to communities.

 

Ensuring that your brand is genuine and trustworthy will help you connect with your audience on a deeper level. In addition, businesses that create meaningful good don’t always have to talk about it themselves - other people do it for them. 

 

All in all, businesses are increasingly required to be authentic. Should your marketing get on board, or should it stay quiet? This podcast episode will help you decide!

During market expansion, businesses naturally want to remain true to their values and purpose. However, the product or service must be relatable for the customer - or it won’t sell. What’s a CEO to do? 

 

Using the same strategy and steps you used in your current market will probably not work in the new one. You need to ensure that your product or service is compelling to your target audience and addresses a specific need or want. 

 

When working with clients, gigCMO focuses on discovering your unique selling point (USP) to find the common point between your core values and the needs and wants of your target audience. We discuss it in detail in this episode - listen to find out!

Choosing the location of your next market is a critical process, and the decision of where to go next needs to be based on a solid foundation. At gigCMO, we have prepared the foundation and research for you!

In this episode, we share the criteria that we use to help you determine the best direction for your expansion and maximise the chances of success for your business! Listen to find out.

Featuring the theme of "Connecting Minds, Creating the Future", the Expo 2020 opened in October and will continue till March. What are the lessons to be learned from it so far?

 

The Dubai Expo is an excellent opportunity to witness world-class marketing at work. It's also a great inspiration highlighting business opportunities in the GCC area.

 

One of our experts - Fractional CMO Rasha Ezzeddine - attended the Expo right after it started. In this episode, we share her experience and lessons about marketing and market expansion from the Dubai Expo 2020. Listen to find out!

Marketing indeed needs to be driven by data and the right metrics, but we must remember about its ultimate goal: creating a connection between your brand and people with a specific want or need.

 

One of the best tools to do that is a multiplier - someone with a network of individuals who could be interested in your product or service. According to Steve Lanier, the president of American World Services, multipliers are one of the best marketing tools. 

 

Is your business using them, and if not - what are the reasons to start? Listen to this podcast episode to find out!

Very few of us were prepared for a global pandemic, and we had to do some damage control during the last 18 months. Going forward, how do businesses ensure they are crisis-proof for the future? 

 

Currently, we need to do two things:

Do you see a good return on marketing investment (ROMI) with your current marketing strategy? If not, it might be time to do a market audit for your business.

Defining your target audience, conducting in-depth competitor research, and analysing how many leads convert into sales will help take your business to the next level and increase your return on investment (ROI). 

Want to know more about how you can make the most of your marketing strategy and what are the best marketing practices? Listen to this podcast episode!

Brands may come and go, but humans continue to be mesmerised by the same things throughout human history. Great stories and experiences continually withstand the test of time. They may be repackaged, but the essence remains the same.

 

In our latest podcast, we speak with one such successful firm - Haitian Lantern from Zigong, China, the birthplace of the lantern festival. They have created festivals of light in over 60 countries and on nearly every continent of the world. They partner with some of the world's most famous brands, such as Disney and Coca-Cola. We were delighted to speak with Ms Lory Luo, Board Member and Vice President, on the secrets of their success. Listen to this podcast episode to find out: