In this episode, we are joined by James Willis, Area Manager based in Norfolk, to discuss strategic nutrition planning for upcoming crop rotations. The conversation opens with an analysis of current geopolitical challenges and their macroeconomic impact on agriculture, before transitioning into a technical discussion on the critical relationship between sulphur and nitrogen in driving photosynthesis and maximizing nutrient use efficiency. 

James emphasizes the financial necessity of mastering agronomic fundamentals, highlighting how sub-optimal soil pH can incur significant costs—and how regular soil sampling and leaf testing can mitigate these risks. Additionally, the episode explores recent grower feedback regarding a shift toward less intensive crop rotations, examines the broader market implications of wheat production challenges in the US and Australia, and evaluates the operational advantages of transitioning to liquid fertilisers. 

The episode concludes with key, actionable advice from James to help growers navigate the complexities of the upcoming season.