Heidi Zak is no stranger to revolutionary ideas. Her bra and underwear brand, ThirdLove, offers its trademark half-sizing to their customers--a completely unique and revolutionary idea. Listen in as Heidi shares how the idea for ThirdLove came about, how she left her job at Google to begin the company, and how her experiences helped her as an entrepreneur.

Timestamped show notes 02:08 - Heidi talks about her journey 04:41 - Heidi’s harrowing first bra shopping experience 06:34 - Executing an idea 07:52 - The first step 09:17 - Finding that entrepreneurial spirit 11:26 - Raising money 12:18 - “Fundraising is never easy.” 14:07 - Pitching differently to different audiences 14:59 - The origins of the name “ThirdLove” 16:17 - Third Love’s brand voice 17:09 - Evolving business 18:56 - Heidi shares some tips on finding a team 22:20 - She also shares how she wants ThirdLove to evolve and expand 23:53 - Advice for women looking to start their businesses during the pandemic 25:21 - Working with clients and customers to create wanted products 26:03 - “There is no such thing as balance.”

Links ThirdLove: https://www.thirdlove.com/