Is it an earbud or a hearing aid? Now it's both, and for thousands less than prescription options. Nuheara CEO John R. Luna tells how and why ears everywhere are finally getting the treatment they deserve. With an advanced hearing aid -- an FDA-approved, OTC medical device -- that complements the company's popular consumer earbuds, Nuheara is intent on boosting the sound experience for millions of consumers. You'll learn that this hearing-health device isn't yesterday's behind-the-ear model. It's sleek ear gear with looks that rival buds favored by discriminating audiophiles. But appearance isn't everything. Directional microphones, a customizable fit and more can improve hearing by 30%. Find out what Nuheara has planned for CES 2023; the world's about to sound better.