The Revenue Formula

This founder shares his churn problem (with Adam Robinson)

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Everyone talks openly about raising a new round or closing a massive deal. But churn, crickets. Except for one guy, Adam Robinson.

And he shares not only his churn problem, but how he solved it, how he's building a solid awareness engine and, how he built Rb2b.

  • (00:00) - Introduction
  • (07:02) - October 2022, the first LinkedIn post
  • (08:53) - Finding his voice
  • (11:15) - The first viral post
  • (13:51) - No product was decided yet
  • (16:05) - The product was not exciting...
  • (17:59) - 3 weeks after launch
  • (22:58) - The Impact of Transparency on Business
  • (23:49) - Churn: The thing people won't talk about (when it's bad)
  • (27:23) - Churn spiked to 15%
  • (29:49) - A few realizations
  • (36:37) - The strange issue
  • (45:05) - Confrontational Marketing
  • (48:10) - Final Thoughts and Farewell

    • This episode is brought to you by by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc.,

    You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.

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    The Revenue FormulaBy Toni Hohlbein & Raul Porojan
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