This is HCD: Human-Centred Design, UX & Service Design

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The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
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I caught up with Karel Vredenburg, Karel is currently IBM Global Vice President, Client Insights and Research and responsible for leading the company’s global team of researchers and the insights they provide to product, services, and executive teams.

Karel joined IBM in 1988 after having done graduate studies, research, and teaching at the University of Toronto. He introduced User-Centered Design at IBM in 1993 and assumed a company-wide role in 1995 leading IBM's community of designers, leading the development of design methods, languages, and technologies, and leading the design of the commercialization of the IBM Watson. In 2013, Karel help found a new IBM Design program together with General Manager of Design, Phil Gilbert, and IBM Fellow, Charlie Hill. Karel personally introduced the new design program which included Enterprise Design Thinking to IBM product development laboratories worldwide and introduced a tailored version of it to IBM consulting services and technology services organizations worldwide from 2014 through 2016. He next focused on the development and activation of Enterprise Design Thinking for client facing professionals worldwide and rolled that to IBM’s top client accounts in 2017 and 2018. 

We chat about lots of amazing areas, such as where Design needs to go in the future to be more affective, Design Coaching, Design Education and cover off some of the key insights from the work that Karel and Don Norman have been working towards with the Future of Design Education project. Karel is awesome and I know you will love this conversation - 

• https://www.futureofdesigneducation.org
• http://karelvredenburg.com
• https://www.linkedin.com/in/karelvredenburg/?originalSubdomain=ca
• Karels podcast https://www.karelvredenburg.com/lifehabitsmentoring

Creators & Guests

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→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

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Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
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SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
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I caught up with Sarah Kearns, a nurse from Dublin, Ireland. Myself and Sarah connected through a mutual desire to create a service to reward the incredible nurses, alongside the incredibly talented Amy Huberman in Ireland - and the 3 of us are working on a project at the moment called Thank You Nurses. More on that later in this episode.

In this episode you will hear the real life stories from Sarah of what life is and was life during the global pandemic, how hard these incredible people work. I wanted to shine a light on this area of society, where the work we do as system and service designers has an direct relationship often with life and death -

I don’t say this lightly, but Sarah is one of my heroes. They all are. I know you’re going to love this episode.

https://www.linkedin.com/in/sarah-kearns-5b99361a2/

https://handsonhealth.ie

Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
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All episodes have been produced by This is Podcasting. 

Sign up today and support This is HCD by becoming a member of Premium This is HCD https://www.thisishcd.com/premium

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Hello and welcome to Christmas special of This is HCD. 

My name is Gerry Scullion and I am a designer, educator and host of This is HCD, based in the wonderful city of Dublin, Ireland. I’ve just returned from a Christmas weekend with my family and officially excited about having some time off.

Before I jump into this episode with our special guest, I want to give a shout out to a few people who have made a difference to my life this year. 

First off all I’d like to give a shout out to all the sponsors who ran ads with us, became a patron, hired me to train or coach teams through This is HCD. This is part of how we keep our heads above water folks - and it’s how I can keep producing the podcast. 

I’d like to personally thank a few people as it’s the season for reflection. First off all, Lisa, my EA who works with me to make everything happen work wise for me, all the editors on the podcast, Jakob Schneider, Adrienne Tan, Rachael Dietkus for being awesome friends and supporter of all that I do who encourage me to keep going and helping give me the strength to continue doing what I do. My wife Vicki, who provides me with all the love in the world.

And of course, to you, the listener. The person who none of this would be possible if you didn’t listen in and help share the word to people.

Thanks again for everything and signing off for 2022 with more so many incredible episodes lined up.

Any ideas who the special guest is?

Tune in to find out...

SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________

I caught up with Jo Szczepanska - a phenomenal design talent based out of Melbourne, Australia. Jo sent me an article that they wrote a while ago about persona’s, and it was so good that I thought we should do an episode to dig into it a little deeper. Jo’s one of my favourite people and designers and is a great brain, and heavily involved in the co-design space.

Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________

All episodes have been produced by This is Podcasting. 

SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________

John Booth is a well-known figure in EU data centre circles, primarily for his role as reviewer for the EU Code of Conduct for Data Centres and his work with the Certified Energy Efficiency Data Centre Award. 

I started by asking John if he thinks data centers are doing enough to conserve energy, water and materials in this time of crisis. I gave an example of a 2021 survey which found that 63% of data center managers thought “there is no business justification for collecting water usage data.”

Yes, thought there are laws coming from the EU that should change that attitude.

Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________

All episodes have been produced by This is Podcasting. 

SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________

I caught up Royce Wong, Co-Founder and CEO of InOrbit and Global Director - Product Design at BigCommerce. Royce is based out of Sydney, Australia and in this conversation we speak about Big Commerce’s growth, a strategic direction and differentiation. We speak about the balancing of two titles with his start up InOrbit, that is setting out to tackle the asynchronous collaboration space. Royce is awesome and I know you’re going to love this episode.

Transcript & Shownotes:

https://www.linkedin.com/in/roycewong/

https://www.inorbit.io

Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________

All episodes have been produced by This is Podcasting. 

SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________

I caught up with great friend of the podcast, Amy Bucher. Amy is author of Engaged on Rosenfeld Media and we chat about her role of CBO (chief behavioural officer) at Lirio. 

On Lirio's website, they state 'Our purpose is to combine the power of behavioural science with artificial intelligence to drive positive behavior change for the betterment of all people'.

Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________

All episodes have been produced by This is Podcasting. 

SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________

In this episode I speak with Dr Helena Darwin, a UX Researcher based in New York City. Helana has a doctorate in Sociology and is the author of the book ‘Redoing Gender: How Nonbinary Gender Contributes toward Social Change’.

We connected recently on LinkedIn about a series of posts that Helana made about the affect that businesses can put on people to train outside of work hours. I had several conversations with people I’ve coached over the years about this topic, and as you will see, it’s a pandoras box that Helana fantastically describes in great detail.

We had a few technical issues on this episode, but thanks to the wonderful editors on the show, we managed to put all the pieces together! 

Let’s jump in...

• Learn more about Helana / https://helanadarwin.com/
• Connect with Helana on LinkedIn / https://www.linkedin.com/in/helana-darwin-phd-4b5100b1/?trk=public_post_feed-actor-name

Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________

All episodes have been produced by This is Podcasting. 

SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________

In this episode I chat with Kelly O Dowd, a recently graduate from NCAD in Ireland. We chat about what the experience was like leaving University, her search for jobs, and where they feel there’s opportunity for universities to better support students in that highly emotional stage of life - the transitional period between Uni and Working life.

Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________

All episodes have been produced by This is Podcasting.