This is HCD: Human-Centred Design, UX & Service Design

This is HCD: Human-Centred Design, UX & Service Design

By Gerry ScullionBusinessArtsDesignManagement
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This is HCD: Human-Centred Design, UX & Service Design episodes

  • Ricardo Martins 'The challenges and complexity of implementation and delivery of Human Centered and Service Design projects'

    SPONSORED ADS
    The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

    *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
    ________________________

    Hello and welcome to Bringing Design Closer. Our goal is to have conversations that inspire and to help move the dial forward for organisations to become more human-centred in their approach to solving complex business and societal problems.

    Before we jump in, I have a favour to ask. Ive been creating content for This is HCD for over 5-years or so, all for the love of sharing knowledge to the global design community. One thing you could do is leave a review (preferably a 5-star one!), as it helps us grow our community - every little helps. 

    Even if you don’t review, you can go one better by telling people you work with about the podcast. 

    We launched a space on ThisisHCD.com where you can take courses now on visualisation, design research and more.

    In this episode I speak with Ricardo Martins, Professor of Service Design at SCAD, of Savannah College of Art and Design in the US. In this conversation we speak about the parts of design that are often trivialised somewhat, and that’s the implementation of our designs into sometimes seriously complex systems made up of people and processes. We also speak about how we can educate the future Design talent better, and chat about where Ricardo feels Design Leaders are lacking.

    It’s a fantastic conversation and totally enjoyed connecting with him - let’s jump in!

    • Connect with Ricardo: https://www.linkedin.com/in/ricardoalexmartins/
    • Connect with Gerry: https://www.linkedin.com/in/gerryscullion


    Creators & Guests

    • Gerry Scullion - Host
    • Stef Murphy - Producer

    • ________________________
      BRING THIS IS HCD INTO YOUR ORGANISATION

      → Train my organisation https://www.thisishcd.com/training
      → Video Courses https://www.thisishcd.com/courses
      → Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
      → Gerry's consultancy (Service Design and Design Research) https://humana.design/

      ________________________
      BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

      → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
      https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
      → Discover & Connect with others https://www.thisishcd.com/directory
      → Claim partner discounts https://www.thisishcd.com/partners
      Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
      ________________________

      All episodes have been produced by This is Podcasting. 


      48 min
    • Ricardo Martins 'The challenges and complexity of implementation and delivery of Human Centered and Service Design projects'

      Hello and welcome to Bringing Design Closer. Our goal is to have conversations that inspire and to help move the dial forward for organisations to become more human-centred in their approach to solving complex business and societal problems.

      Before we jump in, I have a favour to ask. Ive been creating content for This is HCD for over 5-years or so, all for the love of sharing knowledge to the global design community. One thing you could do is leave a review (preferably a 5-star one!), as it helps us grow our community - every little helps. 

      Even if you don’t review, you can go one better by telling people you work with about the podcast. 

      We launched a space on ThisisHCD.com where you can take courses now on visualisation, design research and more.

      In this episode I speak with Ricardo Martins, Professor of Service Design at SCAD, of Savannah College of Art and Design in the US. In this conversation we speak about the parts of design that are often trivialised somewhat, and that’s the implementation of our designs into sometimes seriously complex systems made up of people and processes. We also speak about how we can educate the future Design talent better, and chat about where Ricardo feels Design Leaders are lacking.

      It’s a fantastic conversation and totally enjoyed connecting with him - let’s jump in!

      • Connect with Ricardo: https://www.linkedin.com/in/ricardoalexmartins/
      • Connect with Gerry: https://www.linkedin.com/in/gerryscullion/
      • Follow This is HCD: https://www.linkedin.com/company/thisishcd/
      • Support This is HCD by becoming a patron: https://www.thisishcd.com/become-a-patron
      • Learn more about your ad choices. Visit megaphone.fm/adchoices

        52 min
      • Thea Kleinmagd of Fairphone 'Designing a smartphone that lasts'

        SPONSORED ADS
        The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

        *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
        ________________________

        Thea Kleinmagd is a Circular Material Chains Innovator at Fairphone. When you are buying your next smartphone, please consider Fairphone. They make excellent, modular and repairable products that are built to last. I started our chat by asking Thea to describe the potential toxic impacts of some of the over 50 different materials found in a typical smartphone.

        • https://www.linkedin.com/in/thea-kleinmagd/

        Creators & Guests

        • Gerry Scullion - Host
        • Stef Murphy - Producer

        • ________________________
          BRING THIS IS HCD INTO YOUR ORGANISATION

          → Train my organisation https://www.thisishcd.com/training
          → Video Courses https://www.thisishcd.com/courses
          → Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
          → Gerry's consultancy (Service Design and Design Research) https://humana.design/

          ________________________
          BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

          → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
          https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
          → Discover & Connect with others https://www.thisishcd.com/directory
          → Claim partner discounts https://www.thisishcd.com/partners
          Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
          ________________________

          All episodes have been produced by This is Podcasting. 


          40 min
        • Marc Fonteijn 'Why Service Design is not the answer to all of our problems'

          SPONSORED ADS
          The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

          *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
          ________________________

          Hello and welcome to Bringing Design Closer. Our goal is to have conversations that inspire and to help move the dial forward for organisations to become more human-centred in their approach to solving complex business and societal problems.

          Before we jump in, I have a favour to ask. Ive been creating content for This is HCD for over 5-years or so, all for the love of sharing knowledge to the global design community. One thing you could do is leave a review (preferably a 5-star one!), as it helps us grow our community - every little helps. 

          Even if you don’t review, you can go one better by telling people you work with about the podcast. 

          We launched a space on ThisisHCD.com where you can take courses now on visualisation, design research and more.

          In this episode I speak with Marc Fonteijn of the Service Design Show. I appeared many years ago on Marc’s own show and we have been chatting ever since. I caught up with Marc to hear about what he’s been working on, and also about selling service design. We even do a fun role-playing activity where I get to play the boss or decision maker in a business. It’s a good one.

          I think you’re going to enjoy it!


           Creators & Guests

          • Gerry Scullion - Host
          • Stef Murphy - Producer

          • ________________________
            BRING THIS IS HCD INTO YOUR ORGANISATION

            → Train my organisation https://www.thisishcd.com/training
            → Video Courses https://www.thisishcd.com/courses
            → Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
            → Gerry's consultancy (Service Design and Design Research) https://humana.design/

            ________________________
            BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

            → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
            https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
            → Discover & Connect with others https://www.thisishcd.com/directory
            → Claim partner discounts https://www.thisishcd.com/partners
            Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
            ________________________

            All episodes have been produced by This is Podcasting. 



            38 min
          • June Holley 'Building meaningful, lasting and impactful connections through purpose-led network weaving'

            SPONSORED ADS
            The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

            *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
            ________________________

            In this episode I speak with June Holley, from NetworkWeaver.com - June is at the forefront of thought-leadership when it comes to community building and we speak about all matters of what community and networks mean - how they differ and also how to go about foster communities for change-makers. 

            I think you’re going to enjoy it!

            • Connect with Gerry: https://www.linkedin.com/in/gerryscullion/

            Creators & Guests

            • Gerry Scullion - Host
            • Stef Murphy - Producer

            • ________________________
              BRING THIS IS HCD INTO YOUR ORGANISATION

              → Train my organisation https://www.thisishcd.com/training
              → Video Courses https://www.thisishcd.com/courses
              → Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
              → Gerry's consultancy (Service Design and Design Research) https://humana.design/

              ________________________
              BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

              → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
              https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
              → Discover & Connect with others https://www.thisishcd.com/directory
              → Claim partner discounts https://www.thisishcd.com/partners
              Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
              ________________________

              All episodes have been produced by This is Podcasting. 


              37 min
            • Dr Josh Lepawsky 'Pernicious myth of digital-as-ethereal'

              SPONSORED ADS
              The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

              *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
              ________________________

              Dr. Josh Lepawsky is fascinated by connections between geography, technological systems, and their discards. He researches waste from the manufacturing of electronics to its end of life. He explores where e-waste accumulates and who it affects. He has a keen interest in “how maintenance and repair might offer lessons for figuring out how to live well together in permanently polluted and always breaking worlds. I started our chat by asking Josh about the “pernicious myth of digital-as-ethereal”


              Creators & Guests

              • Gerry Scullion - Host
              • Stef Murphy - Producer

              • ________________________
                BRING THIS IS HCD INTO YOUR ORGANISATION

                → Train my organisation https://www.thisishcd.com/training
                → Video Courses https://www.thisishcd.com/courses
                → Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
                → Gerry's consultancy (Service Design and Design Research) https://humana.design/

                ________________________
                BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

                → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
                https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
                → Discover & Connect with others https://www.thisishcd.com/directory
                → Claim partner discounts https://www.thisishcd.com/partners
                Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
                ________________________

                All episodes have been produced by This is Podcasting. 


                1 hr 1 min
              • Gauthier Roussilhe 'The hidden costs of data centers'

                SPONSORED ADS
                The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

                *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
                ________________________

                Gauthier Roussilhe has specialized in the environmental footprint of the digital sector for 5 years, and is certainly among the most knowledable people I have been lucky to chat with about these issues. He is currently doing a PhD at the RMIT (Royal Melbourne Institute of Technology) to explore which digital infrastructures and services are compatible with a world stabilized at +2°C. I started our chat by asking Gauthier about the electricity impact of data centers.

                Global figures are not reliable. We need to look at a country-level basis. 

                “I don’t know what it’s like in Ireland but in France between now and 2050, we have to reduce our final energy consumption by 40%. That’s the framing we have to have in mind when we are analyzing such sectors. You can have all the data centers in Ireland absorbing all the renewable energy capacity that is being put on the grid. So, data centers might have very nice environmental reports, lowering the carbon intensity of the electricity mix but now allowing other actors to get this renewable energy, so it becomes a zero-sum game.”


                 Creators & Guests

                • Gerry Scullion - Host
                • Stef Murphy - Producer

                • ________________________
                  BRING THIS IS HCD INTO YOUR ORGANISATION

                  → Train my organisation https://www.thisishcd.com/training
                  → Video Courses https://www.thisishcd.com/courses
                  → Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
                  → Gerry's consultancy (Service Design and Design Research) https://humana.design/

                  ________________________
                  BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

                  → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
                  https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
                  → Discover & Connect with others https://www.thisishcd.com/directory
                  → Claim partner discounts https://www.thisishcd.com/partners
                  Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
                  ________________________

                  All episodes have been produced by This is Podcasting. 


                  51 min
                • Michael Galinsky 'All the Rage'

                   

                  SPONSORED ADS
                  The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

                  *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
                  ________________________

                  Hello and welcome to Bringing Design Closer. Our goal is to have conversations that inspire and to help move the dial forward for organisations to become more human-centred in their approach to solving complex business and societal problems.

                  This is HCD is almost 5-years old. We’ve been creating content regularly for that period of time, and if you want to help us out - please leave a review for us wherever you are listening. Those lovely algorithms love reviews, as it helps us grow our community - every little helps. Even if you don’t review, you can go one better by telling people you work with about the podcast. 

                  In this episode I speak with Michael Galinsky, a movie director, documentary maker and musician based in North Carolina in the states. For anyone that follows me on Twitter, they might have seen a thread a number of weeks ago where I spoke about back pain. Late last year, I woke with pain in my left hand side of my back, and contributed it to being a Dad, lifting little people, being out of shape, sitting down for larger periods of time etc. I went to my physio and had several sessions before Christmas and to little or no state change. Christmas was sore. I was more grumpy than usual and entered January and had a private MRI scan. That in itself was an interesting experience, and one for another episode, but my GP called me and said “one of your discs is protruding” and possibly on a nerve. I was shocked. I’d heard about herniated discs but now I had one! I actually got stiffer after for a few weeks.

                  Was this what my life was going to be like? Is this what middle age feels like? Sheesh - if it is, then this isn’t much fun.

                  Then I Tweeted.

                  What came back was a lot of support and advice. Emma Blomkamp, read something in a newsletter by Kai Brach several months prior and tagged Kai, and Kai mentioned a doctor called Dr John Sarno in the States. He encouraged me to Google and watch some stuff. Sarno’s work states that many people have herniated discs but what is the cause for lots of back pain is stress and hidden life traumas. I was instantly skeptical. But I spent 2 hours that night watching lectures of Sarno’s in NYU on YouTube. I was shocked. Last year was brutal. Running a business and balancing everything has been hard on me and hard on my own mental health. Maybe, just maybe there was something in this.

                  Then Michael tweeted to me. He’s created an awesome documentary called All the Rage several years ago and I bought it on iTunes and watched it. It explores the relationship between the mind and the body. Sarno encourages people to try exercise and ‘watch’ for the stressors. I did exactly this. I cut the grass. I went for a short walk with the kids. I gave them a piggy back and to my surprise, nothing. 

                  Was this in my head?

                  Creators & Guests

                  • Gerry Scullion - Host
                  • Stef Murphy - Producer

                  • ________________________
                    BRING THIS IS HCD INTO YOUR ORGANISATION

                    → Train my organisation https://www.thisishcd.com/training
                    → Video Courses https://www.thisishcd.com/courses
                    → Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
                    → Gerry's consultancy (Service Design and Design Research) https://humana.design/

                    ________________________
                    BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

                    → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
                    https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
                    → Discover & Connect with others https://www.thisishcd.com/directory
                    → Claim partner discounts https://www.thisishcd.com/partners
                    Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
                    ________________________

                    All episodes have been produced by This is Podcasting. 


                    50 min
                  • Emely Buyck 'The long and winding road that leads to the door of Service Design'

                    SPONSORED ADS
                    The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

                    *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
                    ________________________

                    In this episode I speak with Emely Buyck, former Head of Service Design for Proximus in Belgium. We speak about the evolution of service design internally, the pitfalls and the pieces that worked for Emely. We chat about life after Proximus and where to next - and how they are applying a service design approach to their own life and career. 

                    It’s a fun episode and think you’ll enjoy it!

                    • https://www.linkedin.com/in/emelybuyck/

                    Creators & Guests

                    • Gerry Scullion - Host
                    • Stef Murphy - Producer

                    • ________________________
                      BRING THIS IS HCD INTO YOUR ORGANISATION

                      → Train my organisation https://www.thisishcd.com/training
                      → Video Courses https://www.thisishcd.com/courses
                      → Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
                      → Gerry's consultancy (Service Design and Design Research) https://humana.design/

                      ________________________
                      BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

                      → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
                      https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
                      → Discover & Connect with others https://www.thisishcd.com/directory
                      → Claim partner discounts https://www.thisishcd.com/partners
                      Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
                      ________________________

                      All episodes have been produced by This is Podcasting. 


                      40 min
                    • Michelle Walter 'The evolution of design maturity within ANZ Bank'

                      SPONSORED ADS
                      The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

                      *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
                      ________________________

                      Hello and welcome to Bringing Design Closer. Our goal is to have conversations that inspire and to help move the dial forward for organisations to become more human-centred in their approach to solving complex business and societal problems.

                      This is HCD is almost 5-years old and we just passed 200 episodes on Apple Podcasts. We’ve been creating content regularly for that period of time, and if you want to help us out - please leave a review for us wherever you are listening. Those lovely algorithms love reviews, as it helps us grow our community - every little helps. Even if you don’t review, you can go one better by telling people you work with about the podcast. 

                      In this episode I speak with Michelle Walter, Head of Design Ops at ANZ bank in Australia. I’ve been connecting with Michelle for a number of months about all things strategic design. ANZ were my bank of choice in Australia, not out of a deep loyalty or anything - they weren’t the most innovative of banks for a very long time, but in September 2017 they made a big ballsy statement I felt. They hired Opher Yom Tov, a Chief Design Officer for the bank and also other key hires include the brilliant, Michelle Walter. 


                      • Connect with Michelle on LinkedIn - https://www.linkedin.com/in/mbwalter/?originalSubdomain=au

                      Creators & Guests

                      • Gerry Scullion - Host
                      • Stef Murphy - Producer

                      • ________________________
                        BRING THIS IS HCD INTO YOUR ORGANISATION

                        → Train my organisation https://www.thisishcd.com/training
                        → Video Courses https://www.thisishcd.com/courses
                        → Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
                        → Gerry's consultancy (Service Design and Design Research) https://humana.design/

                        ________________________
                        BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

                        → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
                        https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
                        → Discover & Connect with others https://www.thisishcd.com/directory
                        → Claim partner discounts https://www.thisishcd.com/partners
                        Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
                        ________________________

                        All episodes have been produced by This is Podcasting. 


                        48 min

                      About This is HCD: Human-Centred Design, UX & Service Design

                      From the publisher's feed

                      Practical conversations about human-centred design, service design, and UX for designers who want to do meaningful work inside real organisations.

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