This is HCD: Human-Centred Design, UX & Service Design

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The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
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In this episode I speak with one of my colleagues at This is Doing, Markus Edgar Hormess. Markus’s name is one that many within the service design world will no doubt be familiar with, but nevertheless let me tell you a little bit about my guest today.

Markus is based in Germany, is a trained physicist and partner at WorkPlayExperience. I look to Markus for many things within design, but I to his deep rooted passion with prototyping of services and just prototyping in general. The bits can so easily be trivialised or assumed are the moments that are missed and we chat at length about how to encourage prototyping generally within your organisation. We speak more around Play and what this means. What does the opposite of playfulness look like within organisations and again, how can we move the dial to become more likely to lean into the prototyping mindset.

Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
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All episodes have been produced by This is Podcasting. 

SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
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In this episode, Ben MacLaren speaks with Marc Stickdorn (main author of the seminal service design books, This is Service Design Thinking and This is Service Design Doing) about understanding zoom levels and how this related to Marc's framework for Journey Map Operations. 

The framework helps teams and organisations work better together to manage innovation projects and bridge between organisational silos. 

Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________

All episodes have been produced by This is Podcasting. 

SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________

Is technology a good thing? That was my first question I asked Dr Sharon Richardson, who is a senior scientist and lecturer in geocomputation at the University of Zurich, where she applies data-intensive methods to improve understanding of and assist in human, societal and environmental challenges. Sharon also has a keen interest in exploring the potential and limits of AI in real-world decisions.

Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________

All episodes have been produced by This is Podcasting. 

SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________

Today on the show we have Renee Abrecht Mallinger - a Lead Design Researcher at one of my favourite design studios Global Good Studio of Chicago. We chat about the intersectionality of Renees’ previous career as a middle school and high school teacher and now as Design Researcher, primarily focussed on governmental and societal work. What pieces has Renee felt set them up for success whilst working in complexity on a day to day basis.

What came out in the conversation was the formal education that Renee received as a teacher, has better prepared her for handling potentially trauma inducing situations whilst researching - something many (if any) design educators cover - psychological safety. 

It’s a good one - let’s jump into it!

• https://www.linkedin.com/in/reneelynn/
• https://greatergoodstudio.com

Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________

All episodes have been produced by This is Podcasting. 

A one-day learning event with practical tools and fresh perspectives exploring how compassion, dignity and play can help us be 'Better Together' - the Festival is perfect for people the Asia, Asia-Pacific, and West-Coast of the Americas.

In this episode, hear from the brilliant Rachael Dietkus who will be speaking about Trauma Informed Design. In Rachaels take, she will explore how to work with individuals and communities that have experienced impacts from a breadth of trauma, responding with compassion and dignity.

Tickets: https://www.thisisdoing.com/the-doing-design-festival

SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
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Hello and welcome to another episode of Bringing Design Closer. My name is Gerry Scullion, and I’m a service designer, and founder of This is HCD and CEO of This is Doing - we provide live online design and innovation classes , providing training for people within the Design and change-making space. 

You are in for a treat today folks - I caught up with the one and only, Joe Macleod - an all round great thinker and leader in the space of designing end experiences. Based in Stockholm now, Joe’s just released his second book titled ‘Endineering’ which focusses on the HOW to design these incredibly important experiences for both businesses and the planet.

Joe’s first book titled ‘Ends’ was released a number of years ago and really focussed on the understanding of the why these systems have not been put in place.

In this conversation we flick between both mindsets, but in the spirit of Christmas that is fast approaching, we speak about Past, Present and Future - what the behaviours are and problems that have been left behind by our ancestors and elder family members. We speak about the Present, where we are at and should be doing both at a societal level but also from a change-maker perspective.

LinkedIn

https://www.linkedin.com/in/josephmacleod/https://www.linkedin.com/company/andend/

 Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________

All episodes have been produced by This is Podcasting. 

SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________

In this episode I speak with the brilliant Gerry McGovern about the story behind his exciting and very much needed course Earth Experience Design - we answer some community based questions about this topic as well as talk about the disassociation of behaviours that persist within the creators of online products and tools. 

Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________

All episodes have been produced by This is Podcasting. 

SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________

I’m your host Kelly Ann McKercher, author of Beyond Sticky Notes: Doing Co-design for Real. In this podcast we hear from Luke Craven and Elise Motalli about what it means to be a systems-conscious designer, where we can turn to for more expansive language about the worlds we want. 

https://www.linkedin.com/in/elise-motalli-44070b119/

Nora Bateson

https://batesoninstitute.org/nora-bateson/

Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________

All episodes have been produced by This is Podcasting. 

SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________

Some people live their ideas. Katie Singer is one of them. She writes about the energy, extraction, toxic waste and greenhouse gases involved in manufacturing computers, telecom infrastructure, electric vehicles and other electronic technologies.

Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________

All episodes have been produced by This is Podcasting. 

Doing Design Festival V3 'Better Together' - February 11 2022. Tickets: https://www.thisisdoing.com/the-doing-design-festival

It’s beginning to feel and look a lot like Christmas, and possibly sound like it - as you’ll probably hear I’ve got a cold - like most of Europe we are all working our way through this whole pandemic - but we are all looking forward to Christmas in my household.

So, there's been some updates from chapters, and we have an event happening this coming week in the UK, so will be hearing from Laura Falorni our wonderful chapter lead there.

Slack Channel

Wow, since the last episode, we had over 100 people join the This is HCD Slack channel. As we work towards leaving Meetup, this is where you will find your local tribe. As we work to build out and work with more community builders - feel free to drop in to the specific spaces on Slack and connect with other like minded people.

There’s Chapters in there for Canberra, Sydney, Melbourne, Berlin, Cameroon, Ireland and UK.

Join our Slack Community: https://www.thisishcd.com/community/slack-community

UK event

Link to register for that is in the show notes. Even if you’re not in the UK, and can make it - pop along - it’s open to everyone!

GUEST NAME: Paul Bailey

TALK: Every year over 1.8 million practical driving tests are conducted in the UK. This completely paper-based service had seen little change in over 25 years and was in desperate need of modernisation.

But with a user base reluctant to change and new to the technology, how can you bring everyone along successfully with digital transformation?

Paul Bailey, Head of Design within SPARCK, will tell us his journey to digitise and improve and the UK’s Practical Driving Test Experience.

In this talk, he’ll share his insights including…

— why focussed user research, co-creation and continuous user engagement, is the shortest route to delivering innovation

– what you need to do to successfully pass a Government Digital Services Assessment

— how Human-Centred Design adds ‘Oomph!’ to Agile and empowers teams to stay laser focussed on user needs whilst delivering outcomes at pace

And of course, he’ll explain how to design ‘for blind dinosaurs with sausage fingers.’ 

Register here: https://us06web.zoom.us/meeting/register/tZMtc-6vqjooHtUZ5z-zLeDex41NlWYlEcuO

Melbourne

There’s an event brewing in Melbourne too ‘From practitioner to leader - effective design leadership in a rapidly transforming world" with Susanna Carman. Melbourne is a buzzing community for us and lots going on. This one happens on December 8th and registration details are below.

Registration: https://www.meetup.com/this-is-hcd-melbourne/events/282396659/

Doing Design Festival V3

We launched the latest version of the Doing Design Festival and it’s set for Feb 11 2022. Featuring some of our best trainers at ThisisDoing.com - including Marc Stickdorn, KA McKercher, Adam Lawrence, Markus Hormess, Renatus Hoogenraad, Adrienne Tan, and Rachael Dietkus - the theme is Better Together.

Tickets: https://www.thisisdoing.com/the-doing-design-festival

Now, at the time of posting this, there’s a handful of early bird tickets available and once they are gone, they are gone folks. The early bird rates for all the courses we run on This is Doing is ONLY available via the newsletter that we run (combined This is HCD and This is Doing). Sign up below for that.

https://www.thisishcd.com/community/stay-up-to-date-with-this-is-hcd