This is Marketing Podcast

I joined a startup! Now what? Starting up a business has its challenges, but marketing doesn’t have to be limited to the amount of dollars that you have from your bank investment or even a first round of VC fundraising. In this episode, I explain how my first startup, FoodECrave.com, has helped me understand the power of boot strapping your network for PR and marketing, not just funds.

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How do you brand yourself? It’s not that simple, but it’s not that hard, if you follow the right steps in doing so. In this podcast, I discuss this and why the hardest thing for new marketers to do is land new clients, especially when they are small businesses. I also read two emails sent to me from listeners about breaking through with small businesses and how to build a personal brand if you are just starting out.

Are you listening to your audience on social media, like really listening? Social media listening is when you monitor conversations that are taking place about your brand, an individual, a product, or anything relevant to your business online. It allows you to jump into conversations and provide expert feedback. In this podcast, I discuss how to take the lead with your social media, and I also discuss Sprout Social, and how this tool can help you improve the social media listening part of your business.

Redesigning your website is a huge undertaking, and now more than ever, it takes a solid strategy to be successful. In this podcast, I talk about knowing the right questions to ask going into a website redesign, building for you audience first, how to get buy-in from your owner, boss or board, how much a redesign may cost, and why hosting your website yourself is the best option.

Analytics is more than just a hit counter on your website. It’s data about your audience, content and conversions online. This episode talks about Google Analytics, Facebook analytics, Twitter analytics, marketing analytics and how putting all of them together can increase your revenue and engagement.

Social media isn’t about just showing up, it’s about time and strategy. In this podcast, I talk about Building a Social Media team for your business. How to put together a team that can build social media content. How to engage, grow and convert your audience. Plus, using analytics and data to improve your overall strategy.

How does your business use email as part of your marketing strategy? In this podcast, I discuss why Mailchimp is your best bet for email service, how to build lists for audience needs, building good content and using analytics to improve open, share, and conversion rates.