This is Marketing Podcast

Walking away from clients is an important part of the success of your business. In today’s This is Marketing daily tip, I talk about knowing when it’s the right time, and how to plan for the break up.

Social media posting isn’t just about the feed that you are showing to your audiences, it’s about the posts that you are serving to the audience that doesn’t interact with your brand – the “Dark social media posts”. In this podcast, I talk about the value of dark post advertising and how to get started with them. Facebook and Instagram are two huge players in the dark social posting game, and I discuss why one works really well, and one not so much.

Clients demand reports, and they should, but how do you provide value to a client that really doesn’t understand what you are reporting on? In the first This is Marketing daily tip, I talk about providing better data reports to clients and finding that person with the client business that can be your ally.

2017 should be the year of data, analytics and your business. In this episode, I discuss how almost every platform you use for your business has data, and how that should be used to improve your business strategy. It’s not about hiring a data expert, it’s about using the assets you have. I also discuss how the holiday season in 2016 changed what our strategy for FoodECrave will be in 2017, all because of data and analytics.

Vine was acquired by Twitter for $30 million dollars in 2012, and closed in 2016. In this episode of the This is Marketing podcast, I discuss how monetization, content tilt and vision all contributed to it’s death, and how marketers can face a similar fate if they don’t respect their customers.

Product marketing and service marketing should be approached with two different strategies. In this episode of the This is Marketing podcast, I discuss the difference between marketing for products versus marketing for services. As a business, it’s important to understand how the audience interacts with what you do, based on what you offer.

Sourcing the Internet to find experts in your field is a great practice for keeping up with current events, trends and news. In this podcast, I discuss how I source the Internet for marketing professionals to help build my network and keep up with current marketing trends. I also discuss why you should build your own brand and become a source in your field. It’s a great practice for students, professionals and businesses.

Have you even given an elevator pitch for your business? What is an elevator pitch? Do you have a practiced response to the question “what does your business do?”? In this podcast, I discuss why the elevator pitch is a great business practice, why your workers should know the pitch and how to perfect it.

A marketing blitz is a great way to roll out new products, brands or the launch of a new business. In this weeks This is Marketing podcast, I discuss some ideas to get your message out to a big audience all at once, that starts to produce sales and traffic. They include press releases, email, social media, retargeting and patience.

In this podcast, I sit down and talk with Danny Catullo (Catullo Prime Meats) and Dave Keish (Toys-R-Us), co-founders of the startup FoodECrave about the launch of their online website. FoodECrave works with food distributors, local purveyors and other food vendors to build delicious food boxes that are delivered to your front door. In this podcast, we discuss starting a business in a incubator, how to bootstrap startup tasks, startup launch planning and taking money from venture capitalists.