This is Marketing Podcast

Buying print media is about a lot more than just distribution numbers. Knowing the right questions to ask the sales rep will mean higher ROI once you pull the trigger. Don’t be fooled by impression data or sales estimates. Ask about audiences and content to find your niche publication.

Media buying can be as easy or as complicated as your want. The biggest question I always get is how do I know where to buy media? Ask yourself the following questions, and the answer becomes more clear: Who is my audience? Where is the placement? What is the purpose?

One content strategy for social media platforms is to tap into social media influencers. These are users on social platforms that have a lot of follower, but as I discuss, I caution that more followers doesn’t always mean more engagement.

In addition to finding the right person that can produce video for your social media platforms, just as important is finding a good editor and writer. As we continue the social media team building today, I talk about finding a good writer, and why it’s so important for the success of your strategy.

In addition to finding the right person that can produce video for your social media platforms, just as important is finding a good editor and writer. As we continue the social media team building today, I talk about finding a good writer, and why it’s so important for the success of your strategy.

Building a social media team means choosing the right type of people to create and manage content for your platforms. The trick is to find people that are already comfortable in those spaces and for me, finding someone that can produce a video on a mobile device.

Not all social media channels are a perfect match for all businesses. It’s about how you execute your content strategy, and how your audience engages with you.

Building your social media audience takes time, good content and patience. Sure, you can buy your audience, throw a lot of money at increasing the number of likes that you have, but the most important factor of that audience is engagement. What is the percent of that audience that reacts to your posts, engages with you and ultimately converts. Today’s tip talks about building your audiences the right way.

Conversions and goals. What’s the difference? Today’s tip is how to define the difference between goal’s and conversations. I like to define goals as hard sells. When someone purchases from us. It’s the end point for our funnel. A subscription. A download. Conversations are soft points along the way. Clicking to a webpage, reading a blog. A conversion may even be a starting point for a marketing program.

Service marketing is going to be slightly different than product marketing. As people search for your service, you want to be found. Business listings on Facebook and Google will drastically improve your visibility to potential consumers. Facebook is ideal for service companies because you can show your service in action. Share testimonies and how-to videos that apply to the service you offer.