If you are a company that sells physical things. Even if it’s a digital product, you need to market your products different than you would a service. Products are easier to sell to consumers because they want what you have to offer. If you can produce content and a funnel that makes sense, they will purchase.

Advertising is the promotion of individual services and products. Similar to branding we are still targeting out brand audience when we advertise for our business, but we are identifying segments that will purchase from us.

Branding – the umbrella of your brand. To me branding is marketing, marketing is branding. You’re marketing your brand to an audience that is most likely to engage with what it is your brand offers. Your brand can offer products and services, and those can even have micro brands to them, but your main brand has to be treated differently.

Today I answer a question about knowing when and what Facebook posts should be boosted, including Facebook live videos.

Today I talk about the analytics behind Facebook live. How to reach 5000 users and what the anaytics should be telling you about your content strategy using Facebook and Facebook Live.

Today’s tip talks about building content strategy using Facebook live and some ideas for producing video content that connects with your audience.

Today I talk about Facebook live for small brands and how everyday users can help contribute to your brand strategy.

Facebook has rolled out some updates to Facebook live, and today I discuss how these could impact your Facebook video strategy.

Content streams are an important part of your social media strategy. In this podcast, I talk about how to build content streams effectively for your business. Daily posting doesn’t have to be an impossible task, and I have a few ideas to get your content streams build in one day and scheduled for the week.

When do you pivot your business services with a client? How do you plan for it? In today’s This is Marketing daily tip, I discuss how to maximize your services for each client that you have, and how to plan for it before you sign that first contract.