This is Marketing Podcast

FoodECrave.com launched 6 months ago, and in this episode of the This is Marketing Podcast, I discuss the data from those 6 months, the lessons we learned as a startup, and how we are positioning the business moving forward.

Like everything with your business, branding should be a integrated part of your email marketing. Fonts, logos, color schemes and even tone and voice represent your brand. While email may not seem like it’s an advertising medium, it can be if done correctly. It today’s This is Marketing Daily Tip, I talk about the importance of having your brand person or creative director set up the design of your email campaigns so that your content writers can easily put them together for your audience. Branding should touch every piece of your business.

Segmenting email subscribers may be one of the hidden tricks of email marketing that most businesses overlook. If you have the ability to break down your users by the content they engage with the most, you will have higher engagement rates on the content that you send to them. In today’s This is Marketing Podcast, I break down some ideas about building segments, and testing content that will yield higher engagement rates.

A/B testing is a vital part of email marketing. Being able to find the best subject lines and content for your email content will yield higher engagement and conversion rates on your overall campaigns. In today’s This is Marketing daily tip, I walk through how to A/B test emails for both subject lines and content.

Email programs are a dime a dozen. But which is right for your business comes down to understanding which one will best support the call to actions and conversions of your email strategy. Today’s This is Marketing tip talks about choosing the right platform, and some questions to ask of the platform before you make that decision.

Slow building your email list can make for highly effective email campaigns. In today’s This is Marketing daily tip, I talk about how to integrate email subscriptions into your social media channels and website.

Twitter is at a crossroads right now. It desperately needs to reinvent some parts of its platform or it may fall victim to the advancement of other platforms. The big question is: How will your business keep up, adapt or abandon ship? In this episode of the This is Marketing podcast I discuss some ideas and give a little advice to keep Twitter in your back marketing pocket and how to be ready for any big changes on the horizon.

Social media ad buying is the last piece to your advertising and media buying strategy. How does it accompany all the other marketing purchases you are making, and how are your driving conversions?

If your audience is the 30 and above range, TV and Cable is a perfect spot to place advertising. Even in the age of Hulu, Netflix and DVR – commercials are seen by millions. Those that want to watch a live event, or catch their favorite episode of Walking Dead, will do so in real-time. This episode discussed some thoughts and ideas when buying TV media.

Outdoor media, although traditional – and not my favorite, can really help to lift your brand. However, you don’t have to break the marketing budget bank to find good deals when buying billboards. In this daily tip, I explain how you can negotiate lower rates and improve rotations and ultimately, your marketing strategy.