This is Marketing Podcast

In this podcast I share what I consider to be the secret sauce of marketing – relevancy and engaging. Without these two ingredients each time we share a piece of content, we are risking losing out on quality interactions with our audience. Although I do consider marketing to be full of different types of recipes, so to speak, the sauce that your audience will love has to have these two ingredients.

I consider Micro Marketing to be any of the marketing that you are doing for your business that is targeting a smaller audience. Yes, in this podcast I do focus a lot of branding from the top of your business, but micro marketing can be very effective for your ROI. In this podcast, I talk about how I use social media and traditional marketing to build campaigns that will focus your audiences attention into one area, product or service of your business. I talk Facebook, Adroll and how those programs work in parallel with each other, as well as how to budget for all of it.

A marketers job is never finished, and neither is the amount of reports we have to provide for executives, clients and anyone else wondering what it is we do every day. In this episode, I discuss how to create marketing reports for executives. I focus on 3 main areas: social media data, organic versus paid and what I can do better. Although the last area may seem like marketing suicide, it’s important to benchmark what could be done to improve what it is that we do. Also, with social media always growing, change is part of strategy. My key to it all – reverse engineer your data.

If you are in marketing, you have to be touching a Google product. AdWords, AdSense, Analytics, Data Studio or even webmaster told, something. The good news is Google is keeping up with their desktop platform updates by also updating their mobile apps. In today’s daily tip, I talk about the best marketing apps for Marketers and the Google suite.

Staying organized in our day-to-day madness as marketers isn’t always easy. The good news is that we are usually in-tune with the latest and greatest apps within all types of organizations. Two apps that are imperative to my organizational skills and staying on task are Evernote and Any.do. In today’s This is Marketing Daily Tip, I discuss both and why you should try them out.

I never would have thought we would be editing videos right from our mobile devices, but once again, the Internet proved me wrong. In today’s daily tip from This is Marketing, I talk about my two favorite video editing apps, WeVideo and InShot. Both apps are easy to use and produce video edits for social media and YouTube.

If you hate adding #hashtags to social media as much as I do, then Hashme is the perfect marketing app for your device. In this week’s Best Apps for Marketers on the This is Marketing Daily to post I talk about how this app is built to easily scan for relevant terms related to a keyword, Hashme saves time and produces relevant audience engagement. Hashme also has an amazing photo scanning software to it.

All this week on the Daily Tip from This is Marketing, we will be talking about the best apps for marketers. To kick off the week, I’ll be talking about one of my favorite social media posting apps – Buffer. Buffer allows you to post to social media platforms, even at their free service level. Buffer makes it easy for marketers to schedule, edit, add images and gifs, plus review some analytics about all your social media posting in one place. To try it for yourself, visit buffer.com!

This week I had the opportunity to sit down with Michelle Jacobs and Matt Hertig of Alight Anlytics to discuss their platform, ChannelMix. ChannelMix aggregates clients’ marketing data from a huge number of sources. That way, those brands and agencies can see how their campaigns are working across a huge number channels. Matt and Michelle talk about the need to simplify reporting, so marketers can spend more time developing strategy and creating value of their marketing strategies. For more information on the Alight Analytics platform, visit www.alightanalytics.com/TIM

The number one question I get from businesses that are redesigning their website is how much should it cost. It’s not a one size fits all process, which means neither is the cost to redesign. In today’s This is Marketing Daily tip, I talk about coat variations depending on what type of site you have, and how to plan for it ahead of time.