This is Marketing Podcast

30,000 podcasts listens might now seem like a big number, but from a YoY comparison, it’s a 387% increase in listens – I’ll take that stat any day. In 30,000 listens, I’ve been learning nonstop about podcasting, content and my audience, and in this episode, I share some of those learning moments. What they were, and why I think they are important to think about as you setup and build not only an audience, but a platform for your own voice.

It’s the holidays, and for some of you, it’s the most busiest time of the year! Black Friday is right around the corner and your marketing should already be firing on all cylinders. However, it’s not just your black Friday marketing we have to worry about, there is now Small Business Saturday marketing and Cyber Monday marketing that are just as important as the Black Friday marketing that you have out there. In this episode, I talk about why this time is the time to build your audiences, engage your social channels and build your strategy that impact your sales for the rest of the year.

Social media is a great way to expose your brand to the masses, however, not all businesses know how to create a team that will post effective content to social channels. In this podcast, I talk about what that team should look like, how you can recruit users and what they should be focusing on while building your content strategy. Start small, and back your way into a social media PR team. Utilize local colleges and high school students – they are the experts when it comes to these platforms.

Facebook has announced that it is testing some changes in the news feed and how publishers content will show up in that feed. In this podcast, I discuss the Facebook publisher changes, and how that could potentially impact your social media strategy. I also discuss why you shouldn’t be afraid of changes on social media and some insight as to how you can plan to be adaptive to such changes in your overall social strategy.

I read article on Entrepreneur.com that talked about some statistics about the challenges faced by franchise, and I decided that this not only relates to them, but also to small businesses. In this podcast, I review those challenges. It covers everything from budget, content marketing, time, pay per click and brand reputation management. I discuss these, and the the digital marketing strategies that those businesses can implement to help address those issues. It’s a longer episode, but I had a lot of ground to cover.

Conversion funnel marketing is understanding the purchasing process for your users from start to finish. How does the funnel look from your first point of contact to the thank you page after they purchase? In this podcast, I talk about how you should start to think about your conversion funnel, and how marketing plays an important role beyond ads. Get a hold on how users use your site, and how building it out with them at the center will increase your sales.

I decided to start a new monthly segment of the this is marketing podcast where I give my favorite app of the month. For this month, I chose Slack. A lot of you might have heard of it and never used it (that would be me a month ago) and some of you might have been using it for years. I wanted to take this opportunity to discuss how we use it in my office, and the great benefits of it, including saving time, organizing project, maybe an official project management tool, and much more. Check out Slack at Slack.com, and make sure you download it on your mobile devices as well!

For some of my listeners, sales don’t happen all year. Some sales occur around holiday seasons, or even just seasons (fall, winter, spring, summer). In this podcast, I talk about using digital marketing programs and some marketing strategy to build a comprehensive brand, marketing and advertising campaign around your business. This will ensure that when your customers are ready to purchase from you, they have working knowledge of your brand because of your marketing. I dive into some of favorite programs such as Adroll, Google Adwords and Facebook to build these sales funnels, and explain why they each have their own place.

Building a website is one thing, building a website that sells your product successfully is another. I’ve designed my share of both and in this podcast I talk about the design side of selling products, and the business side of selling products online. If you are just starting out as a business, this podcast will give you some valuable insight as to why it’s important to have a game plan beyond a homepage and a products page. If you are a designer, I give some real world examples of pain points I have had with businesses designing and how to deal with them. It’s all important, and it’s all part of this episode of the This is Marketing podcast.

We’ve all been to conferences, but have you gone to a conference and actually walked away with the most value that you believe that you could have? I have, and in this podcast, I give some tips that I think will make the next conference you attend the most valuable one that you have ever been at. It’s not rocket science, it’s just being yourself and bring a good person, plus some other stuff.