This is Marketing Podcast

I’m backing Instagram as one of those platforms that is going to have longevity to it because of their ability to adapt to the wants of users on other social media platforms. They took all the good from Twitter, Snapchat and even Facebook – their parent company – and turned it into one platform that really does it all. In this podcast, I play the role of a personal brand (including a personal fashion brand) and the steps I would take to market myself on Instagram. How to get started, content ideas and why engagement is important. I think it’s a great platform for personal branding, but it takes a lot of hard work and planning. Listen up, and get started building your personal brand!

What the hell is a millennial anyway? Well, it’s a generation of people defined by their birth year that spans over 30 years. If you are asking me, I’m going to tell you, don’t waste your time marketing to generations. We build branding, marketing and advertising campaigns around the idea of personas that are unique to our customers, not what year they were born. In this episode, I discuss how to break free of that marketing millennial mindset, and market to people that want to buy your product.

The hardest thing about social media for a business is keeping up. Having a strategy that keeps up with the demands of your social media audience, and the platform itself, can be tiring on your creative team. In this podcast, I discuss some ideas behind social media channels, including Snapchat, Twitter, Facebook and Instagram, that can help you keep up with the demand of posting. Also I give insight as to how to decide when to walk away from a channel to focus on another.

Facebook can be a great asset to your overall brand strategy. In this podcast, I talk about using Facebook and a content strategy to build your brand. Doing so, will create a connection between you and your audience that encourages them to be brand ambassadors for your products and services. Consistency, content calendaring, media, repeat – all add to your Facebook strategy.

Do you know how to market yourself? It’s not always the easiest to understand how to market yourself when it comes to telling your story to potential clients. In this episode, I talk about the strategy behind marketing yourself, including some ideas for promoting your ability on different social media channels, websites and through email. I also talk about understanding that your ability and passion for what it is that you do is more valuable that the actual experience on paper that you have – for all you college students out there.

What does a tagline mean to your business? Does it define your products, service or customer care? If it doesn’t, then why have it? In this episode, I discuss both sides of the argument to ditch your tagline, and give some ideas on why it’s not as important as every marketer makes it out to be. The long story short, you don’t have to be defined by a few words strung together!

I got a bit fired up in this episode because I’m sick of hearing from businesses that are getting taken to the bank by garbage digital marketing consultants and digital media companies. In this podcast, I talk about some tips for meeting with digital marketing consultants, questions to ask, sales pitches to avoid and knowing when to get up and walk. It’s a billion dollar industry, and I’d say a good chunk of the small businesses are paying for impressions only, not ROI. Don’t be scammed!

I read a great article from TechCrunch this week about the digital marketing tech stack that I wanted to share. The tech stack for marketers has a lot of moving parts to it. From team collaboration to building user personas, understanding how the tech stack can monitor and provide valuable insights is an extremely important function of it all. In this podcast, I discuss this stack from start to finish and detail some of the importance of each areas.

It’s it ever a good time to rebrand you business? I think so. In fact, I think for almost every business, there is always a good time to rebrand and freshen up the look and feel of how you represent yourself. In this episode, I talk about a few steps to take in the rebranding process. How to know what to keep, what to throw out. The step of identifying where you are going to move with your brand. Why you can do it internally, and externally. Lastly, why implementation is key to having a successful brand launch.

I recently came across an article in InsideHigherEd.com that talks about the idea of building emotional brands that I thought was terrific. In this article, it talks about the idea that customers don’t buy different, they buy special. This is something that is so important when we look internally to our own products and services, because it helps us find out what makes us special over our competitors. In this podcast, I discuss how to find your emotional brand story to tell, and some of the ways that you can tell it.