This is Marketing Podcast

When you redesign your website, everything leads up to the website launch. Execution of the site launch is just as important as the months that led up to it. In today’s This is Marketing daily tip, I talk about considerations for the launch of your website and how to maximize your publicity.

A lot of the data we look at during a website redesign surrounds our own content and pages, but a redesign project is the perfect time to analyze that data about your customers. What are they coming to your website to do, and how many steps does it take for them to accomplish that? In today’s This is Marketing Daily Tip, I discuss how to design for the customer.

When it comes to redesigning your business website, there is no better source of data to utilize than from your analytics data. In today’s This is Marketing daily tip, I talk about what to look for in your analytics when it comes to your existing website, or how you can set up your new website to start collecting data immediately.

If you were a business that came online in the late 90’s or early 2000, you either have or should be redesigning your website for this decade. There are a lot of benefits to rethinking your website design, including more traffic, higher engagement and customer conversions. In today’s daily tip, and all this week, I will be talking about redesigning your business website. Today, we specifically talk about website hosting and choosing the right platform, as well as a few early steps to consider to help set the tone and success of the entire project. With a background in web design 11 years ago, I have lived through and understand all the important steps to successfully redesign and launch a website.

Launching a business takes more than just flipping the sign to open on the front door. There are a lot of considerations about your digital content and its infrastructure, PR, data, goal setting, patience and a willingness to fail. In this episode of This is Marketing, I discuss those 6 tips and why I believe they will help you launch your product, service or business successfully.

Negative feedback happens, but how you deal with it can turn a negative into a positive. In today’s Daily Marketing Tip from This is Marketing, I talk about when to respond, and when to delete. Doing this right, can lead to a positive resolution, and complete customer satisfaction.

Creating content takes a lot more time than just construction a tweet, or talking about the weather. In today’s Daily Marketing Tip from This is Marketing, I talk about why it is important to create a content strategy and think about the ROI, the audience and the actual function of posting. There is a cadence in creating good content, and once you find it, it’s easier and easier to keep up with it.

How can you build your social media audience the right way? In today’s Daily Marketing Tip from This is Marketing, I talk about how the gimmicks of gaining thousands of subscribers over night are just that – gimmicks. Slow building an audience that is genuinely interested in your content will lead to more interaction and conversions. Think about he long play, not the short satisfaction.

Dark social media isn’t a reference to Star Wars, it’s a reference to communication and marketing that happens on the private channels of social media. The original dark social digital format was email, but now it’s used every day by apps like Snapchat, Facebook, Twitter and on and on.

Snapchat is a great platform to engage your audience on a daily basis. Knowing the how the platform works is one thing, but understanding the data and analytics behind it, and how to implement those numbers back into your Snapchat strategy is another. In today’s This is Marketing Daily Tip, I talk about how you can engage your audience more, build a daily strategy and use geofilter’s to expand your brands footprint.