When organizations have public mishaps, it's often blamed on faulty PR - and the thinking goes that if you fix the communications problem, and a future free of damning press scrutiny awaits. This is sometimes true - but not usually. PR woes are usually a result structural issues within a company, and on this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about why it happens, and how to make sure it doesn't happen to you.