As much as we might like to trust who we meet, watch and read - there are people and companies out there using fake personas to handle their outward facing communications. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the ethics of fake personas, and what to do if you encounter one.

This is Not the Spokesperson You're Looking For

We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

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Chris Penn once told Gini Dietrich that as AI tools develop, the role of communicators will be one of conducting a symphony of robots, designing and coordinating work from different sources for specific outcomes. That day is near, if it isn't here already and that's what we're talking about today on the Spin Sucks Podcast. 

Conducting a Symphony of Robots

The most common question Gini Dietrich is asked about the PESO model is how to start implementing it. This week on the Spin Sucks Podcast she is talking about starting with the most important element of the model, Owned, and building a campaign around it. 

The PESO Model: Where To Start?

Generative search is going to be affecting SEO sooner rather than later - but the foundations don't change - using your content to share your Experience, Expertise, Authority and Trust is still going to be the best thing you can do to make sure your content gets found. Gini Dietrich is talking abut the changes you do and don't need to make on this week's episode of the Spin Sucks Podcast.

Big Changes in Generative Search - What It Means For Your Content

Gini Dietrich has a vision about making the field of marketing and communications a better, more effective place with a shared understanding of how ROI is created and measured - and she's got a plan for how to make it happen. She's talking about it this week on the Spin Sucks Podcast.

The role of communicators is always changing - not least because there are always new platforms and changes to existing ones to integrate into our plans. What stays the same is balancing the demands of speed, accuracy, engagement and integrity - and today on the Spin Sucks Podcast, Gini Dietrich discusses how.

This is Not the Spokesperson You're Looking For

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