Arthur Brassart lives in Monaco, wakes up at 5AM to work on his YouTube channel before his day job, and has quietly grown to over 25,000 subscribers making Apple tech content. In this conversation, Arthur shares the specific strategy that turned a random Casio watch unboxing into a real channel — including his 60/40 content framework, why he turns down most sponsorships, and how he handles the frustration when a video flops right after one nearly hits a million views.

About Arthur:

I launched my channel in 2017 by uploading a random unboxing video just for fun. But in 2020, I started taking it seriously, and since then, I grew my channel to 25,000 subscribers. I am making content about Apple, tech, unboxings, tips & tricks, and of course, tutorials. My channel is still small, but it's still day 1, as once said Jeff Bezos, the founder of Amazon.

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