What does it take to teach mindfulness to children in a world full of digital distractions? This week, David Savage speaks with Yvonne Knap, founder of StarKid, a company dedicated to making meditation accessible for kids through engaging, puppet-based cartoons. Yvonne shares the profound inspiration from her studies with Buddhist monks in Thailand that led her to realize the direct impact mindfulness could have on young lives. She delves into StarKid's innovative approach to content creation, its commitment to scientific validation through partnerships with pediatric clinics, and her strategic decision to build StarKid as a "zebra startup"; a model that prioritizes the mission of destigmatizing mindfulness for children over the pursuit of a rapid, high-value exit. Discover how StarKid is creating lasting memory and emotional connection by focusing on repetition and real-world application of mindfulness techniques for the next generation.

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