Have we forgotten the midterm losses and the uninterrupted streak of Democrat electoral victories since 2017? Rather than learning from the mistakes, Republicans spent the past year and a half doubling down on the same leadership, policies, personnel, and image of the GOP that have been losing for so long. They fooled themselves into thinking they didn’t need to change because of illusory polling data, all built upon the assumption that Biden would be the Democrat nominee. But now that he is out and Democrats are coming back, what is the plan? I offer some ideas. We need to offer a strong vision and contrast from the radical Left and shed some of the gratuitous and off-putting aesthetics, rather than the other way around. 

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