Remodeling Mastery by Mark Richardson

Thought Leader Interview with Michael Anschel


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(1:17) In This Episode: Why We Struggle
Running a remodeling business isn’t easy. In an industry full of challenges and potential missteps, it can be easy to fall into the trap of thinking that struggle is just another fact of life. But what happens when conditions are favorable and everyone else seems to be thriving? How do you explain the struggle then? In this episode of Remodeling Mastery, Mark urges businesses to take a closer look at the common denominators between floundering businesses and what you can do to catapult yourself out of the struggle and into success.
(13:49) Thought Leader Interview with Michael Anschel, President of Otogawa-Anschel Design+Build
Few remodelers understand the value of transparency quite like Michael, whose company is known for their atypical approach to pricing—one that emphasizes what he calls PHAT: profit, honesty, accuracy and transparency. Now that it’s become such a big buzzword in construction circles, we ask: how can we become more transparent, and are we really going to see returns? Find out in this episode’s Thought Leader Interview.
“We actively promote the fact that we’re fully transparent… that they get to see everything. They get to see how the sausage is made, and that’s huge. They love it. They love the fact that they can proceed with confidence and never feel like they’re stuck with a black box.” —Michael Anschel
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Remodeling Mastery by Mark RichardsonBy Mark Richardson

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