PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify or your favourite platform.

PRWeek’s podcast host Frankie Oliver, who runs the agency New Society, is joined by two industry stalwarts Frankie Cory co-CEO of W Communications and Graham Goodkind founder and chairman of Frank.

All three reveal their personal Top and Flops from 2022, as well as their biggest challenges in the last year, and what they’ve learned over the past 12 months.

Goodkind says he’s a big fan of the Bounty campaign by Taylor Herring, adding that he loved the impact it has had, mostly because it’s such an “unimportant yet divisive” topic.

He said: “In the scheme of things, what does it matter? It doesn’t matter, but it is the sort of thing that is pure conversation gold… it’s fun, trivial and light-hearted. It’s not going to change the world but provokes debate and everyone’s got their opinion."

Both guests said that while Bounty was a great campaign, it was as important that it would have certainly made a significant commercial impact.

Meanwhile, Cory said that P&O ferries debacle was her biggest flop of 2022: “There were 800 redundancies. They lost sight of the fact that it involved people, human beings losing their jobs, with something that was done on video conference.

"Unfortunately, we’ve seen that pattern repeated throughout the year. But at the same time, we’ve seen other companies behave much better.”

The impact and the media coverage that went on for months made it the flop of the year, she said.

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