In the all-new episode of Create Wealth with Sandeep Jethwani, we have Sudeep Goenka, Director of Goldiee Group. Goldiee Group is one of the top legacy spice brand in India based out of Kanpur, Uttar Pradesh, serving since 1980.

This episode is a marketing playbook for those who want to make a business in a tier 2 city. In this episode, he talks about how to convert a commodity product into a brand, how to make a distribution and pricing strategy, and also reveals a secret to acquire Indian customers.