Sign up to save your podcasts
Or
Share TikTok Says it Can Help Advertisers Reach Gen Z and Measure How Well Their Ads Work
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
TikTok Says it Can Help Advertisers Reach Gen Z and Measure How Well Their Ads Work
TikTok’s Head of Measurement Jorge Ruiz discusses how brands should gauge success on the red hot social video platform, and why more advertisers are turning to TikTok to sell products through the help of influencers. The former Facebook and agency exec also provides advice for ad buyers trying to navigate the complex world of cross-platform attribution.
Guest: Jorge Ruiz
Host: Mike Shields
Producer: Kenya Hayes
View all episodes
By Mike Shields
4.8
4343 ratings
TikTok’s Head of Measurement Jorge Ruiz discusses how brands should gauge success on the red hot social video platform, and why more advertisers are turning to TikTok to sell products through the help of influencers. The former Facebook and agency exec also provides advice for ad buyers trying to navigate the complex world of cross-platform attribution.
Guest: Jorge Ruiz
Host: Mike Shields
Producer: Kenya Hayes
More shows like Next in Media
View all
The Tim Ferriss Show
16,080 Listeners
Pivot
9,140 Listeners
Channels with Peter Kafka
552 Listeners
Founders
1,877 Listeners
AdExchanger
70 Listeners
Bloomberg Business of Sports
148 Listeners
The CMO Podcast
348 Listeners
The Prof G Pod with Scott Galloway
5,312 Listeners
All-In with Chamath, Jason, Sacks & Friedberg
9,095 Listeners
The Powers That Be: Daily
360 Listeners
The Town with Matthew Belloni
996 Listeners
Marketecture: Get Smart. Fast.
21 Listeners
AdTechGod Pod
29 Listeners
BG2Pod with Brad Gerstner and Bill Gurley
461 Listeners
Prof G Markets
1,048 Listeners