In this keynote address from TGC's 2007 inaugural conference, TGC's cofounder Tim Keller unpacks the essence of gospel-centered ministry, drawing from 1 Peter 1–2 to highlight its historical, doxological, Christocentric, cultural, and transformational nature.

He stresses the importance of preaching, warns against shallow faith and legalism, and encourages a balanced approach to cultural engagement that embodies both truth and love. Keller concludes by showcasing the gospel’s enduring relevance and its creative and transforming power.