Thank you to Pete Jordan for joining the NGPF Podcast show to discuss his company, Knowledge Matters (KM), and their popular personal finance simulation. Pete describes the benefits of using simulations so students can learn from first-hand experience the impacts of financial decisions that they will be making throughout their lives. He discusses how the tens of thousands of lines of code ensure that the simulation provides a real-world experience for students while meeting the learning objectives we all strive for in a personal finance course. Here are some questions that Pete answers during our conversation: . What is "the look" and how did it inspire him to start a company? . How has Knowledge Matters effectively been able to get their product in front of so many high school students? . How are teachers using KM's personal finance simulation as a core part of their curriculum? . How has the simulation changed over time and what new features are on the product roadmap? . What are some examples of how real-world this simulation is? . Based on his data, what concepts do students tend to understand best? least?