In this Perplexity AI review, I will show why Perplexity is one of my most used AI tools.
Perplexity vs Claude AI
Previously I did a Claude AI Review where I said I liked Claude for brainstorming and writing. So why do I also use Perplexity?
Perplexity comes in a close second for me for writing and brainstorming, but the real power of Perplexity is its capability to bring in real-time information from the Internet, my websites, and the websites of others into my work. With Claude, I often have to copy and paste information from websites to give it more data to work with, but Perplexity can work with me just dropping in a url. This ability to gather more info in real-time is critical for a lot of the projects I work on.
Perplexity vs Google Search
As a long-time Internet user, I remember the days when Google wasn’t the dominant search engine. We had lots of tools back then like Infoseek and Ask Jeeves. Google rose to dominance because of its clean interface and because it gave you better results to your questions. But today, Google is full of sponsored results and heavily SEO-optimized content. So much so, that when you need an answer to a question, Google isn’t your best source anymore.
Let’s look at an example. Let’s say I want some accounting software so I am looking for some QuickBooks alternatives. Let’s run the phrase “suggest some alternatives to QuickBooks for small business bookkeeping software.” When I do this search in Google, the first 4 results are all sponsored, including one advertisement for Quickbooks – the software I am trying to avoid! The next result is an AI Overview from Google’s Gemini. So essentially, Google’s entire search engine first page is a bunch of ads and an AI overview. So even Google knows that AI search results are more useful than old-style search but uses the opportunity to flood you with ads before you get to any useful results.
Now let’s look at our results from Perplexity. As you can see, no ads, and a good explanation of why each solution it comes up with makes it a viable alternative to Quickbooks.
Citations/Sources
Perplexity also includes citations/sources, so you know where the data came from. (see the numbers above)
This is critical as some AIs have been known to make up some statistics, or in the case of lawyers, make up case law. By having the source readily available, you can quickly check the validity of the data.
Perplexity for Brainstorming
Perplexity is a great tool for brainstorming because it can also gather information from the websites you are using as a base or for inspiration. Here are two example prompts:
Suggest some passive income products that could be added to my website at https://captaintime.com
Lets try another brainstorming prompt – this time to help me with my business networking.
Prompt: Suggest some good referral partners for my time coaching practice at https://captaintime.com
Writing from Online Content
Now let’s try some writing from existing online content. In this case, to write a social media message to promote a blog post on my social media profiles. Great results, and it creates hash tags and adds appropriate emojis for me.
Prompt: Create a social media message to promote this blog post. Make it warm and friendly and include emojis. https://captaintime.com/the-surprising-link-between-exercise-and-productivity/
How about a larger writing task, like an entire marketing plan! This one was too big for a screenshot so I am copying and pasting the text. Perplexity has given me a great start to my marketing plan in just a few seconds!
Prompt: Write a marketing plan for my time coaching practice at https://captaintime.com
Marketing Plan for Captain Time Time Coaching Practice
Executive Summary
The marketing plan for Captain Time, led by Garland Coulson, aims to leverage his 25 years of experience in time management, his best-selling book, and his extensive training services to attract individuals and organizations seeking to improve their productivity. The plan will focus on highlighting Garland’s expertise, building a strong online presence, and offering tailored solutions to meet the diverse needs of clients.
Target Market
Individuals: Professionals, entrepreneurs, and anyone struggling with procrastination and time management.Organizations: Corporations, government agencies, non-profits, and small businesses looking to enhance team productivity.Unique Selling Proposition (USP)
Personalized Approach: Unlike one-size-fits-all solutions, Captain Time offers customized time management strategies tailored to individual and organizational needs.Proven Expertise: Garland Coulson’s 25 years of experience and his Amazon bestseller, “Stop Wasting Time: End Procrastination in 5 Weeks with Proven Productivity Techniques.”Comprehensive Services: Online courses, live training, live webinars, and one-on-one coaching.Marketing Strategies
Online Presence
Website Optimization: Enhance the user experience of https://captaintime.com by ensuring it is mobile-friendly, easy to navigate, and rich in content. Highlight testimonials, success stories, and the variety of services offered.SEO: Optimize the website for keywords related to time management, productivity, and coaching to improve search engine rankings.Blog: Create a blog section where Garland can share tips, case studies, and industry insights to establish himself as a thought leader.Content Marketing
Blog Posts: Regularly publish articles on time management techniques, productivity hacks, and success stories.Videos: Produce video content such as webinars, tutorials, and Q&A sessions to engage with the audience.Podcasts: Guest appearances on popular productivity and business podcasts to reach a broader audience.E-books and Guides: Offer free downloadable resources like e-books and guides on time management to capture leads.Social Media
Platforms: Utilize LinkedIn, Twitter, Facebook, and Instagram to share content, engage with followers, and promote services.Engagement: Respond to comments and messages promptly, share user-generated content, and run social media contests or challenges related to productivity.Email Marketing
Newsletter: Create a monthly newsletter that includes tips, upcoming events, new course announcements, and success stories.Lead Magnets: Offer free resources like e-books or webinars in exchange for email subscriptions.Client Testimonials and Case Studies
Testimonials: Showcase client testimonials and success stories prominently on the website and in marketing materials.Case Studies: Develop detailed case studies of organizations and individuals who have benefited from Captain Time’s services.Partnerships and Collaborations
Affiliate Partnerships: Partner with productivity tool providers, business coaches, and other relevant professionals to cross-promote services.Webinars and Workshops: Collaborate with other experts to host webinars and workshops on time management and productivity.Paid Advertising
Google Ads: Run targeted Google Ads focusing on keywords related to time management and productivity.Social Media Ads: Use Facebook, LinkedIn, and Instagram ads to target specific demographics and interests.Sponsored Content: Sponsor relevant podcasts, blogs, and newsletters to reach a wider audience.Training and Coaching Services
Online Courses
24/7 Access: Emphasize the flexibility of online courses that can be accessed at any time.Customization: Offer customized online courses tailored to the specific needs of organizations.Live Training and Webinars
Global Reach: Highlight the ability to deliver live training and webinars worldwide.Interactive Sessions: Ensure that live sessions are interactive and allow for Q&A and feedback.One-on-One Coaching
Personalized Coaching: Emphasize the personalized approach of one-on-one coaching, where clients receive tailored advice and support.Accountability: Stress the importance of having a coach for accountability and continuous improvement.Public Relations
Media Appearances
Interviews: Seek interviews with media outlets, podcasts, and blogs to increase visibility and credibility.Guest Articles: Write guest articles for reputable publications and websites.Community Involvement
Workshops and Seminars: Host free or low-cost workshops and seminars in local communities to build trust and demonstrate expertise.Charity Work: Partner with local charities or non-profits to offer time management workshops, enhancing the brand’s social responsibility image.Performance Metrics and Monitoring
Website Analytics
Use tools like Google Analytics to track website traffic, engagement metrics, and conversion rates.Social Media Metrics
Monitor engagement rates, follower growth, and the effectiveness of social media campaigns.Client Feedback
Regularly collect feedback from clients to improve services and marketing strategies.Sales and Revenue
Track the number of clients, course enrollments, and overall revenue to measure the success of the marketing plan.By implementing these strategies, Captain Time can effectively reach and engage its target market, establish a strong brand presence, and drive growth in the time coaching practice.
Perplexity for Analysis
You can also use Perplexity to gather information from prospects and clients. Here is an example where a web design firm could analyze prospect’s websites to find opportunities to approach prospect’s about improving their website’s design and marketing. Do you think I should forward this one to CNN? 😁
Prompt: Analyze this website url from a marketing perspective to suggest ways we could redesign the site for them to make it more visible and generate more leads – https://www.cnn.com/
Answer
To redesign the CNN website (cnn.com) with a focus on increasing visibility and generating more leads, here are several strategic recommendations based on marketing and web design best practices:
Enhance User Experience and Usability
Ensure intuitive navigation by limiting the number of main menu items and using a consistent navigation bar placement across all pages. This will help users find content quickly and reduce bounce rates.Optimize the website for mobile devices, as a significant portion of news consumption occurs on mobile. Ensure that the site is responsive and loads quickly on various devices.SEO Optimization
Conduct thorough keyword research to identify high-traffic keywords related to news and current events. Incorporate these keywords into blog posts, articles, and meta tags to improve search engine rankings.Use internal and external linking to improve page authority and help search engines find and rank the content faster.Lead Generation Elements
Forms and CTAs: Place forms and calls-to-action (CTAs) on high-traffic pages to capture visitor information. Use non-invasive CTAs such as “Subscribe for Updates” or “Get Breaking News Alerts” to encourage sign-ups without overwhelming visitors.Lead Magnets: Offer gated content like eBooks, whitepapers, or exclusive news briefs in exchange for email addresses. This can be particularly effective for in-depth analysis or special reports that provide additional value to readers.Personalization
Implement dynamic content to personalize the user experience. Use data to show visitors content that is relevant to their interests, such as recommended articles or personalized news feeds. Personalized content can significantly enhance user engagement.Content Strategy
Engaging Content: Leverage CNN’s storytelling capabilities to create engaging content that resonates with the audience. Use emotional storytelling and high-quality visuals to increase user engagement.Blog Content: Develop a robust blog section with in-depth articles on various topics. This can help establish CNN as a go-to resource for detailed information, increasing trust and return visits.Social Media Integration
Amplify content through targeted distribution on CNN’s social media handles. Ensure that branded and sponsored content is seen by the most relevant audiences.Analytics and Performance Measurement
Use analytics tools to measure the performance of each lead generator, including forms, CTAs, and landing pages. Conduct A/B testing to determine which elements are most effective in converting visitors into leads.Brand Consistency
Ensure that the website design and content align with CNN’s brand identity and values. Use consistent branding elements such as logos, color schemes, and typography to reinforce the brand’s image and build trust with the audience.Real-Time Engagement
Utilize real-time engagement tools to ensure that ads and sponsored content are placed in contextually appropriate environments, maintaining the brand’s integrity and user trust.By implementing these strategies, CNN can enhance its website’s usability, improve its visibility through SEO, and effectively generate more leads by engaging visitors and providing them with valuable content.
Here is another analysis example. Let’s say you are comparing two types of software and want to see the pros and cons of each.
Prompt: Compare Hub Spot to Go High Level for CRM systems from a digital marketing agency perspective.
Answer
When comparing HubSpot and GoHighLevel from the perspective of a digital marketing agency, several key differences and similarities emerge that can help you decide which platform is more suitable for your needs.
Target Audience and Focus
GoHighLevel: This platform is specifically designed for digital marketing agencies, entrepreneurs, and small to medium-sized businesses. It offers agency-centric features such as white labeling, reputation management, and the ability to sell the platform as a SaaS.HubSpot: While HubSpot is also used by agencies, it caters to a broader range of businesses, from small to enterprise-level. It has a strong focus on inbound marketing strategies and is versatile enough to be used by various types of businesses.CRM Capabilities
GoHighLevel: Offers a robust CRM system optimized for managing multiple clients, with features like lead tracking, automated marketing, and customer interaction management. It is user-friendly and designed to simplify the management of multiple client accounts.HubSpot: Provides a comprehensive and scalable CRM with extensive integrations and advanced reporting tools. It includes features like contact management, list segmentation, and automated CRM database updates, which are highly beneficial for data-driven decision-making.Marketing Automation
GoHighLevel: Excels in marketing automation with highly customizable tools for email, SMS, and social media campaigns. It also includes features like webinar funnels, two-way SMS conversations, and AI-driven booking and chatbot capabilities.HubSpot: Offers a broad suite of automation tools focused on inbound marketing strategies. This includes marketing workflows, list segmentation, and automated email campaigns. HubSpot’s automation is highly customizable but can be complex to set up.Sales Funnels and Websites
GoHighLevel: Allows for rapid deployment of sales funnels and websites with a focus on conversion optimization. It includes tools for landing page creation, lead capture, and payment processing.HubSpot: Provides a comprehensive Content Management System (CMS) with advanced SEO and personalization features. This makes it easier to manage and optimize websites and sales funnels.Pricing and Integrations
GoHighLevel: Offers a more budget-friendly option with a flat fee, providing unlimited features and contacts. However, it has fewer integrations compared to HubSpot.HubSpot: Has a pricing structure that ranges from a free plan to enterprise plans. HubSpot offers extensive third-party integrations but has limitations on lower-priced plans, such as the number of contacts and automation features.User Interface and Learning Curve
GoHighLevel: While it offers robust features, the user interface is not the most attractive, and there is a steep learning curve.HubSpot: Known for its modern, easy-to-navigate platform with excellent help prompts. This makes it more user-friendly, especially for those new to CRM and marketing automation.Additional Features
GoHighLevel: Unique features include the ability to create and sell courses, membership areas, and white-labeling the platform. It also supports multi-channel follow-up campaigns and AI-driven chatbots.HubSpot: Offers features like live chat, meeting scheduling, email tracking, and detailed analytics for email campaigns. It also includes pipeline management and comprehensive dashboards for better reporting and monitoring.Conclusion
If your agency prioritizes sales and marketing automation, needs a platform with agency-centric features like white labeling, and prefers a more budget-friendly option with unlimited features, GoHighLevel might be the better choice.If your agency values a user-friendly CRM with extensive integrations, advanced reporting tools, and a strong focus on inbound marketing, HubSpot could be more suitable. HubSpot’s comprehensive suite of tools and its ability to scale with growing businesses make it a robust option, despite the higher cost and potential complexity.Share Your Perplexity Results
Perplexity makes it easy to share your results with a simple share button on the top right corner that lets you copy a shareable link or share the result on Facebook, What’s App, or X.
Perplexity AI Review Conclusion
Perplexity AI is a great addition to my AI toolkit and a tool I use every day, especially when I am doing online search or need to incorporate web information into my research and writing. I highly recommend it. If you enjoyed my Perplexity AI review, please hit the Like and Subscribe button on the video and share this article and video with others to support independent content creation.
Need more help? Check out our Time Titans and Time Mastery Collective productivity coaching programs which include learning how to use AI in your every day workflow to supercharge your productivity.
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