Eighteen months after our last chat, Colony's CEO Timothy Tiah is back with a story of wins, setbacks, and strategic pivots. From navigating new SST and electricity tariff hikes to making the tough call to close a RM5 million venue, what does it take to lead a premium co-working brand in today's challenging market?

Timothy joins us to share an update on his journey, discussing the acquisition of catering company Dough by Meg (and its surprise viral granola hit) and his own emergence as a content creator to drive business growth and reduce marketing costs.

We discuss:

• Navigating the bottom-line impact of new SST and electricity tariff hikes.

• The strategic decision to close a RM5 million underperforming venue.

• The acquisition of Dough by Meg and its unexpected expansion into a retail granola brand.

• How the CEO's personal content creation is driving real B2B and B2C sales.

• The key criteria for selecting new, highly profitable locations.

For entrepreneurs and business leaders, this is a candid and insightful conversation on navigating costs, making tough calls, and finding new growth engines in unexpected places.

See omnystudio.com/listener for privacy information.