Hello, tiny sparks readers! Have a new podcast episode for you today about my thoughts on the endless optimization of healing. Before we dive in, I want to share something tender and exciting. I have just started writing a book and was recently accepted into a 12-month writing program to help bring it to life, with the hope of it landing in the world in 2026. If you want to be part of that process and help me actually make it happen, you can join me over on Patreon, where I will share in-progress pieces, reflections, and the middle of shaping this work. There are a few tiers, including one that offers a live meeting every month where I answer your questions personally. If this episode landed for you and you want to support this book growing from an idea into something you can hold in your hands, your presence there really does make a difference. In addition, becoming a paid subscriber here supports my writing, too, and you get to join our wonderful book club! Whether you’re a free or paid subscriber, thank you for being here. If you have questions, curiosities, or things you’d love to see addressed in my book, don’t hesitate to drop me a line or leave a comment below!
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Okay, today I want to talk about something that might sound a little bit strange coming from someone who literally teaches about healing for a living, but I am so, so tired of the self-help industry and especially the social mediafication of the self-help industry. Of course, I am not tired of people wanting to feel better. Of course, we want to feel better.
And of course, we are trying to find any amount of information we can to help us feel better. And I’m not tired of those of us who are curious or want to grow or want to explore nervous system work or trauma healing. But I am so tired of the way that healing has been turned into a product for us to consume and complete and be perfect at and overachieve at and try harder at, like a course you have to pass or some kind of project that you have to finish.
And if you are someone who tends to live in your head, who’s always been the high achiever, the eldest daughter, the responsible one, the intellectualizer, you probably know exactly what I mean. You go into this idea of healing or being more present in your life or getting unstuck, moving toward what you want for yourself, using the same tools that have always worked for you. You research, you read, you analyze, you organize the information in your mind.
And once you set your mind to it, you decide that you’re going to do this right. And the internet is set up for the parts of us that think that we can do this perfectly by making a plan and trying harder and researching it to the bitter end. That is what the self-help world, especially the self-help world on social media, is built upon.
And it gives us this steady stream of little bite-sized promises. Do this journal prompt, reflect on your year, say an affirmation, set a boundary, cut contact, breathe in this way, no, breathe in that way, cold punch, don’t cold punch, stretch your hips, drink your water, take your supplements. And there’s this message that if you can get the formula just right, if you do enough, if you try hard enough, if you’re good enough, you will finally be okay, feel good, have the life you want, and specifically have the life that you might see represented on social media.
People who seem so happy, so successful, perfect family, perfect house, perfect friends, plenty of money. And so it’s normal that we’re drawn toward these things. We want there to be something that we can do that will make us feel okay.
Of course, some other part of us also deeply resists that because it feels impossible. We feel stuck in this bind of needing to be perfect to be okay, but feeling like it’s impossible to actually follow through with all of those things. And that’s not because there’s anything wrong with you.
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It’s because our brain works based off old learnings getting landed into the present. It’s so, so understandable that we want something to be a checklist that we can move through and complete. We want to fill out a worksheet.
We want to make a few meals, take a few supplements, do some deep breathing, and wake up in a completely different place with a different relationship to ourselves and to the world. A different job maybe, a different personality, a different partner, a different relationship to money, whatever it might be. But that’s not how these patterns that were built for survival reorganize themselves.
And for those of us who grew up reading the room constantly, reading people around us constantly, knowing the sound of everyone’s footsteps and whether it meant they were happy or angry, then people-pleasing, intellectualizing, perfectionism, overachieving are not random bad habits and they’re not personality traits. They are learned responses to our environments. If we learned that having big feelings got us shamed or ignored, then shutting down those feelings makes a lot of sense.
If you rewarded and celebrated every time you achieved or functioned so well, took on more and solved the problem, then of course that learning would get set up in your brain to say, this is what makes me good and worthy. And many times it’s subtle, right? Like sometimes we had very clear trauma or sometimes it was very clear that our parents criticized us when we had emotions or sent us away. But oftentimes it’s so much more subtle than that.
It’s an ongoing experience of being misattuned to. If you are a joyful, playful little child born to parents who are under immense stress and they themselves are intellectualizers or incredibly rational people who don’t know how to deal with their own feelings, it’s not that they might hurt you or punish you when you have feelings, but they themselves might become overwhelmed. And so then we learn, uh-oh, when I am playful, silly, joyful myself, people around me get overwhelmed and that makes me feel stressed and unsafe because I need my caregivers to be okay.
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Or maybe it’s our peers, maybe it’s our teachers. And yes, we can have experiences in our adult life that impact us as well. But all of these things get coded in our brains as roots of safety, worth, value, and connection.
So then you come into healing spaces because sometime in your life, and it’s usually later on in our life, it starts to take more of a toll. And maybe we notice physical symptoms, maybe we feel slightly depressed, disconnected, anxious, but we’re not sure why, kind of stuck or dissatisfied in our lives, and we want to fix those patterns. But things start to get slippery because we might feel this pull into healing and we turn it into another pattern.
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We want to be good at it, we want to solve it, we want to get an A in therapy, we want to do trauma recovery work, check it off the list, let them be codependent no more, get our body to stop keeping the score, and then we will be good enough to deserve to rest and relax. And this is where self-help becomes so incredibly toxic because so much of it mirrors the very same culture that we have already been mired in and are already burned out from. There is a focus on progress, optimization, and improvement of our behavior.
Even somatic work has become an idea that you need to optimize your nervous system, you need to optimize your body. If you’re an intellectualizer, you just need to learn how to track your body. Somatic work, somatic work, fix your nervous system, stretch your hips, and then you can let all your emotions go and then you will be well.
So it’s pressure, pressure, pressure, morning routines, five-step systems, and very, very tidy before and after stories, which just feeds right into those beliefs. And the brain says, see, if you just try hard enough and plan enough and analyze enough, and then you can finally be worthy and be good. And these other people did it.
Why can’t you? Why can’t you be more productive, more regulated, more aligned? Why can’t you follow through with these activities? And so maybe you try it. You know, you see the posts on Instagram and you give it a try. You do the journaling, the affirmations, try to track your body.
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And for a little while, that can feel exciting. And we get a little dopamine, we get a little oxytocin, we feel a spark that this will be the thing, the thing that finally makes it okay for us to say no, to be present, to want something different, to have needs, to not have to worry about being disapproved of, to not have to explain ourselves and criticize ourselves constantly. But then eventually something happens.
Either we turn on ourselves or we stop doing the things because we’re tired or exhausted, or some part of our brain says, nope, that’s not safe. You’re going off the survival pathways. Maybe someone gets disappointed in us.
A relationship shifts and boom, we’re right back in those old patterns, overthinking, overexplaining, over-apologizing, over-criticizing. And now that we have all these self-help messages, when we see that happen, because of course we can observe it, right? We can observe these things happening. Well, the only answer is that it must be something wrong with us.
And then we get fed this message that we’re too self-aware. And then maybe we go to therapy and we even get told we’re too self-aware for therapy. We already know so much, so why are we here? Which again just feeds into this idea that something must be wrong with us.
The mindset, the discipline, we’re not doing enough. We’re self-aware, we can’t make the change. We can’t even fit in in therapy.
Something really must be wrong with us. We must be our eyes at everything. Healing is fake.
Nothing works. This is stupid. I want to offer us a different picture.
And the picture is that you and your brain are not bad or wrong. You’re neither too self-aware nor not self-aware enough. You are a human with a brain that is made up of all of your past experiences, that is predicting what is going to happen in the present.
What is the probability that something safe is going to happen versus something dangerous? And it has been paying attention for your whole life about what happens when you speak up, when you rest, when you cry, when you ask for help, when you don’t mask, when you put on a show, when you get angry, when you succeed, when you fail. And it’s built up a whole atlas in your brain on what to expect. And this is all filed away unconsciously.
We’re not even actively aware that we’re doing it. We may become actively aware of the patterns through our endless analysis and intellectualization, but that doesn’t change the automatic pattern that is embedded in the implicit side of your brain. So when you set a boundary or you try or you think about setting a boundary or saying no or whatever it is, and you feel a rush of panic afterward, that is the predictive pattern getting set off where your brain said that was something dangerous.
That’s not something that leads to more connection. And so maybe you criticize yourself, you feel panic, you feel like you need to make up for setting the boundary by like getting the person a gift or something like that. That is that brain saying you went down a route that is unsafe and now I need to get you back to the safe route and the safe route is not having boundaries, not having needs.
Or maybe you do go to therapy and you have this wonderful insight, then you go home and you repeat the very same behavior that you just unpacked. It’s not because you didn’t listen. It’s not because you self-sabotaged.
It’s because your brain does not have a route that says that new behavior is safe or that that stopping that old behavior is safe. And so self-help is not designed to talk to these implicit learnings, to remap our brain, our predictive survival pathways. It’s only talking to the part of us that consumes information and makes lists.
It’s very behavioral oriented. And yes, even self-help that is targeted toward trauma learning is very much about have new experiences, try harder, set a boundary, feel your body, share your emotions. All of those things are behaviors that feel unsafe.
And so doing those things will push us out of our window of tolerance, no matter how smart we are, no matter how hard we try. And it can become quicksand really quickly because the more we turn healing into a job or something to analyze or intellectualize, the louder the survival patterns get. Perfectionism sneaks in everywhere, people-pleasing shows up, over-functioning shows up, we over-functioning even on trying to help ourselves feel better.
So we might try to install these new behavioral habits, but those old survival pathways are still the way our brain will take us when we are living outside of that window of tolerance. So then what do we do if the answer is to not just try harder? Because we don’t want to just give up. And I think the first step is really being truthful and honest about the time scale that your brain built these maps over years and years of repetition, usually under stress.
And so they’re not going to reorganize overnight, even if you do the affirmations, even if you do the journaling, even if you eat the food that you think you need to eat. They will not reorganize overnight because none of us are going to be the exception to the rules of neuroscience. Now there are mechanisms of change that can help speed up the process.
Nonetheless, it will be a process, just like building new roads in real life. It is a process. And we also have to stop pretending that insight is equal to integration.
We love insight. We love seeing patterns. We love that.
But that is not changing the route. And for us intellectualizers and overachievers and perfectionists, the temptation is to stay in the insight because that’s where we feel comfortable. We get a rush every time we have a new insight and say, okay, got it now.
I’m going to be different. But your body still tightens up. Your throat still closes.
You still get in your own way. You still criticize yourself. You still overwork.
It’s not a moral failing. Remember, it is those safety pathways and the built-in detours that your brain has to get you back onto the safety pathways. So this is why I often think about the work that I do as kind of the anti-self-help self-help.
I know it sounds silly, but I do care deeply about giving people tools and language to understand themselves and to understand their brains, to remap and rewire their brain toward new ways of being in their life. But I’m also not interested in trying to hand you another system that you can try and not succeed at, not because you failed, but because it’s going against your survival brain, because that doesn’t quite sit right with me either. I want you to have an understanding of your patterns.
It’s not just insight, but that truly allows you to see the mechanisms that are happening in your brain and allows you to understand the mechanisms that have to happen to change and rewire those pathways. I want you to see how deeply logical your overthinking, self-sabotage, people-pleasing, perfectionism, hyper-independence is. I want you to understand that all of those things are representative of survival pathways, adaptive strategies in your brain that are happening because your brain is predicting if you don’t do them, something dangerous will happen.
No matter how much you say you know nothing dangerous will happen, this is not a conscious experience. It’s implicit. Implicit like handwriting, right? It’s below the surface.
We’re not thinking about it actively. We have to make these things explicit to be able to work with them, but understanding them as protective allows us to use a little bit of a different lens. So when we use this lens of rewiring our brain and understanding our predictive brain rather than endless self-optimization, we get to see things a little bit more clearly.
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So if we overcommit, we might say, I need to optimize this. I need to say no, have better boundaries. I’m just going to start saying no and stop people-pleasing.
I’m going to read a book about boundaries, go to the library, get the book, read all that, and then of course you don’t follow through because your body floods with fear or guilt or dread or you criticize yourself, you tell yourself other people’s needs are more important, or you don’t even realize it and somehow you’ve over-scheduled yourself again. And then you might end up back in an anxiety spiral or telling yourself that you failed. But in this lens, we might get curious about noticing how saying yes is a way to stay safe, what the learning is underneath of that, what we’re protecting ourselves from.
Maybe times you felt like a burden. Maybe times it felt like meeting something upset other people in your lives. Maybe times adults around you were stressed or unpredictable and you learned to make yourself low maintenance.
We would see that as an adaptation and we would see all the detours that keep you on that safe adaptation road, the self-criticism, the busyness, the functional freeze of disconnecting and just going into autopilot. And instead of demanding that you stop, we would play around with observing and noticing because we know observing and noticing alone actually helps the rewiring. And then we would get to a place where we can start doing little mini congruence experiments in the present.
We could imagine doing something different and noticing what happens even just by imagining it. It allows us to see the learning differently and relate to the learning differently because we can pluck out that old learning that might say having needs makes other people not like me or having needs is selfish. And we can show the brain something different that’s happening in the present where we can experience in real time that having needs is not selfish.
Now, it’s not that simple, right? We can’t just prove to ourselves that having needs isn’t selfish, but through these experiments, either imagining them or acting them out in real time, we can actually rewire our brain. That process is called memory reconsolidation and it invokes neuroplasticity in our brain, which allows our brain to form new neural pathways and allows us to repattern our own attachment to ourselves and provide co-regulation to ourselves. Now, that process is kind of boring from a self-optimization process.
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It’s kind of boring to the algorithm. It’s not quite as fun as doing affirmations and journaling and drinking water and then magically being fixed, but it is realistic. It is founded in the science of how our brain works and it is actually the quickest and most effective way to actually do this change.
Now, you might be listening to this and thinking, I don’t know how to design those kinds of experiments. I don’t know how to work with these patterns without making it a checklist or something to hold myself up a yardstick to measure myself against. And yeah, you’re right.
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You don’t. You don’t have neural pathways for this yet. Or if you do, because you’ve heard this before, the roadways are kind of back roads, they’re potholes, they’re dirt.
Your brain’s not yet comfortable driving down them, but it is possible to build those roadways over time. Not on the timeline of social media, but on your own timeline of observing, noticing, building safety, and rewiring our brain. And this is exactly the work that I am building.
This is the work of change. This is the anti-self-help, self-help. When you understand that all forms of therapy and all forms of self-help are trying to mimic these mechanisms of change, but not quite hitting the mark, because these mechanisms of change are not behavioral, then it becomes clear.
We have to work with the neural pathways, the predictive patterns, the survival adaptations first, and behavior change comes second. Down the line. Behavior change becomes so much easier when our brain is not telling us, for example, that taking care of ourselves is dangerous.
Then you don’t need to obsess and plan and buy a new checklist and sign up for a new course and harangue yourself because you didn’t get it quite right. So for right now, maybe you can notice the ways that you’re trying to make healing into self-optimization tasks. Maybe you can notice the posts you save on social media that promise you a fast fix through journaling, through affirmations, through breathwork.
And you can notice what feels good about those ideas, and you can notice what might create pressure out of those ideas, because it’s not that those ideas can ever be helpful. But to notice what are we trying to get at. If I do this breathwork, and I journal, and I do affirmations, how is it I will feel? What will my life, how will my life be different? That is going to reveal what we want, and that is where we can start to gain clarity about what is getting blocked.
If you want to learn more about this, this is the work that I do every day on social media, in the courses I teach, I have free guides. Ironically, yes, it is called five steps to change, but it’s not like that. It’s not a simple five-step snap your fingers and you’re out the door.
It’s an iterative process to allow you to remap or rewire your brain. And I would love to hear your thoughts, questions, and curiosities. And thanks for being here.
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Opportunities to work with me:
* On January 11th, I’ll be teaching a live class called 5 Steps to Long-Lasting Change. This class is all about making sense of why change feels so hard, and how we can work with the brain and body to make it easier. I’ll walk you through the framework I’ve developed that weaves together neuroscience, memory reconsolidation, and nervous system regulation. It’s practical, compassionate, and designed to help you not only see what needs to shift, but also learn how to create changes that truly last! If you can’t attend live, the full recording will be available for you.
* Also in January, I’ll be opening The Shift 8 Week Immersion, a small group experience for women who already know themselves well, but feel stuck living out the same patterns again and again. This is where we take the lens from my teaching and actually practice it together through live sessions, guided nervous system work, and gentle experiments between meetings. Over eight weeks, we will map your loops, reconnect with your values, and try on small, doable shifts that help you feel safer and make change more possible in real life. If you are craving a space that is structured, supportive, and focused on embodied change rather than more information, this is where we will do that work side by side.
* Book club! We just finished up Adult Children of Emotionally Immature Parents, and what a deep experience it was. Next up: Unlocking the Emotional Brain - this book is clinical, but truly informational as the seminal resource on all things coherence therapy, memory reconsolidation, and the science behind why things like EMDR and NARM actually work.
By becoming a paid subscriber here on Substack for just $5 a month, you get full access to my biweekly podcast, where I do a deep dive into each chapter, and two live fireside chats, where we connect and explore our learnings together. You also get full access to the archive of the book club, where you can listen to episodes about Adult Children of Emotionally Immature Parents, No Bad Parts, and The Practical Guide for Healing Developmental Trauma - all my favorite books for those who truly want to heal from their past, get unstuck, and start moving forward.
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