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Getting Facebook Ads to work can be difficult. But they're crucial for driving targeted marketing campaigns. The reason is, you can segment your market very specifically while spending less than AdWords on similar ads.

@rocketshirts has Facebook Ads figured out. Here are some tips they give us:

Spend $20/day for 1 week. The longer your ad runs, the more Facebook works. He's even tried $1,000 a day and cut it off early to trick Facebook into showing your ad more quickly.

Shoot to break even on Facebook marketing. This will generate more custom shirt sales after the initial retail sale. Your goal should be awareness.

Focus on building up your Facebook page as it gives more exposure via each friend network. Every time someone likes the page, it shows up on their newsfeed for their friends to see.

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