<p>Linh Peters, now CMO at science-backed hair care brand Seen, talks about marketing as a growth engine</p>

Linh Peters, now CMO at science-backed hair care brand Seen, talks about marketing as a growth engine

Tips on building a beauty brand with former Walgreens CMO

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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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Tips on building a beauty brand with former Walgreens CMO

Tips on building a beauty brand with former Walgreens CMO

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