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Learn how to tell your company’s story by involving employees with our guest Alejandro Barbero, director of strategic development and communications at Rayonier. He makes the complex simple and is constantly taking on new challenges. During his 25 years of global experience, he has taken businesses and teams to places they’ve never been.

Five things you’ll learn from this episode:

1. The value of putting your employees’ happiness first
2. Why companies need to tell the story of their brand 
3. How you can reevaluate your company values 
4. How to bring authenticity into your company’s communications 
5. Company storytelling strategies 

Quotables

• “No communication’s piece that I could create will ever supplant the trust that our employees build on a day-to-to basis.” — Alejandro Barbero
• “If you’re not telling your story, you’re letting somebody else tell your story.” — Alejandro Barbero
• “We’re never going to be the best storytelling company in the industry if it’s just the communications team doing the storytelling. We need to empower everyone in the company to become storytellers.” — Alejandro Barbero

About Alejandro Barbero

Passion, curiosity, tenacity, vision, and fun describe Alejandro Barbero. First a family-man, Alejandro is also a big-idea guy that can strategize, be bold, and get things done. He makes the complex simple and is constantly taking on new challenges. During his 25 years of global experience, he has taken businesses and teams to places they’ve never been. He believes there is always a way, and you just need to open your eyes to see it.

 Alejandro’s contact info and resources:

• Alejandro’s LinkedIn: https://www.linkedin.com/in/alebarbero/
• Rayonier’s website: https://www.rayonier.com/stories/

Additional Resources:

Axia Public Relations: https://www.axiapr.com/ 

Presented by: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

About your host Jason Mudd

On Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies.

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.