Join Tim as he interviews guest star Christian Sisson about his growing up in Brazil and the path he took to being a trader. Start With Why by Simon Sinek focuses on, appropriately enough, why people do what they do through story and historical example. Oftentimes, companies and people can instead focus on the what instead of the why. Apple is an excellent example of this principle. Other companies marketing MP3 players tend to just focus on features and size (It's a 5GB music player), while Apple focuses on the why for someone would even want an MP3 player (1000 songs in your pocket!). The appeal of Apple's approach is how they frame the why of owning an MP3 player right into their pitch. On a smaller scale, compare these two hypothetical employees. "I'm working this job to pay the bills," is a weak why, and really more of a what you're doing. Compare that to "I'm working this job to learn skills and improve my situation, and it also happens to pay the bills," which contains a motivation outside of simple fiscal gain. --- Trading Justice is providing this site and any related materials (including newsletters, blog post, videos, social media and other communications) for educational purposes only. We are not providing legal, accounting, or financial advisory services, and this is not a solicitation or recommendation to buy or sell any stocks, options, or other financial instruments or investments. Examples that address specific assets, stocks, options or other financial instrument transactions are for illustrative purposes only and may not represent specific trades or transactions that we have conducted. In fact, we may use examples that are different or the opposite of transactions we have conducted or positions we hold. This site and any information or training therein is also not intended as a solicitation for any future relationship, business or othe Join Tim as he interviews guest star Christian Sisson about his growing up in Brazil and the path he took to being a trader. Christian has always had a free spirit, which didn't bode as well for him growing up. His father was in the military, and hoped for Christian to walk the typical regimented professional path...