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Today, the idea that business can be a force for good is mainstream…but it wasn’t always that way. The early pioneers, including host Carol Cone, invested and contributed to the creation of Business for Social Responsibility, a sustainable business network and consultancy focused on creating a world in which all people can thrive on a healthy planet, in 1992. Fourteen years later, three college friends launched a new movement: one that would transform the global economy through a standards and certification process designed to benefit all stakeholders.

This was the launch of B Lab, the nonprofit organization that sets the standards for and certifies businesses driving an inclusive, equitable, and regenerative economy. These businesses make up the B Corporation movement – distinguished by their special “B” logo.

We invited Eleanor Allen, B Lab’s new Lead Executive, who has taken the reins from its original founders to speak to the present and future of both B Lab and B Corps.

Listen for insights on:

• What B Corp certification is and why your company should pursue it
• The future for B Corp certification standards
• Why large, publicly traded companies are becoming B Corps
• How B Lab’s tools can help companies evaluate their ESG performance without applying for certification

Resources + Links:

• Eleanor Allen’s LinkedIn
• B Lab
• B Corp Certification
• B Impact Assessment

• (00:00) - Welcome to Purpose 360