To Be Blunt

Whitney Adrian is the Co-Founder of OKOK Creative & the Instagram Influencer, @Sunnny.daze that advocates for cannabis. In today’s episode, Whitney answers all your questions about influencer marketing.

[00:01 – 09:09] How Whitney Got Involved in the Cannabis Industry

[09:10 – 17:19] Becoming a Social Media Influencer that Advocates for Cannabis

[17:20 – 41:27] The World of Influencer Marketing

[41:28 – 45:52] Stories from Whitney’s Work

[45:52 – 51:02] Final Thoughts and Call to Action

Whitney Adrian, aka @sunnny.daze on Instagram, is a content creator, social media marketer and cannabis educator based in Denver, CO. She has been using her platform to destigmatize the cannabis plant by showcasing how it compliments her active lifestyle for 4 years now, and has worked with a variety of cannabis brands as both an influencer and a social media marketing consultant. Whitney is also the Co-Founder of OKOK Creative. Follow them on Instagram @okokcreative and look forward to their website https://okokcreative.com/ that’s coming soon

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

 

Tweetable Quotes:

“I always wanna make people who might be interested in cannabis but not quite feel comfortable being public about it or even going into a dispensary or something. I want those people to feel comfortable, and I want to convert them into cannabis consumers or at least people who understand cannabis is a plant that can help people.” – Whitney Adrian

“Bringing people to the plant and connecting the two is why we’re here. And like what gives me motivation to keep doing this and to keep growing the platform and the community.” – Whitney Adrian

Resources Mentioned:

• 1906 New Highs (Cannabis Brand)

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout, iTunes.

RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide.
restartcbd.com

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Jeffrey Welsh is a partner at Vicente Sederberg and a Co-Founder of Composite Agency. In this episode, if you’re curious about how the industry is fairing, specifically in California, then light one up and listen up as Jeff gives a status check of the California cannabis market state.

 

[00:01 – 10:50] Jeff’s Story with Cannabis

[10:51 – 17:46] California Cannabis Status Check

[17:47 – 32:16] Money, Legalities, and Getting the Licenses for Cannabis in California

[32:17 – 45:15] California the Poster Child of the Industry

[45:16 – 53:01] The Black Market a Threat to the Legal Market

[53:02 – 56:53] Final Thoughts and Call to Action

 

Jeffrey Welsh is a partner at Vicente Sederberg LLP, where he focuses his practice on advising companies, brands, entertainment, and media properties, other law firms, and investors on how to navigate the California cannabis marketplace/ Prior to joining VS, Jeffrey worked in Corporate Business Affairs at the largest talent agency in the world, William Morris Endeavor, now WME | IMG, while simultaneously continuing to work in the legal cannabis industry part-time. In this unique position, Mr. Welsh’s goal was to develop an understanding of the nuanced entertainment industry, while concurrently connecting entertainer-advocates with projects and groups actively working in the cannabis space. In 2015, Jeffrey co-founded Frontera Law Group with Luke Stanton. Through aggressive networking and an unrelenting desire to be the first mover in the cannabis-to-entertainment/media space, Mr. Welsh fostered an extensive network with the current and future tastemakers of the entertainment industry to facilitate deal flow between these two industries. In April of 2017, Mr. Welsh co-founded a full-service creative agency, Composite. Composite helps guide and grow brands in the legal cannabis industry and specializes in creative & content production, marketing research & strategy, and product development. By navigating this unique path, Mr. Welsh is sensitive to specific legal issues involved in entertainment and cannabis coming together, such as intellectual property, endorsements, licensing, criminal and civil liability and other business and other legal considerations. Jeffrey holds a Bachelor of Music from the University of Hartford, a Master of Music from the University of Southern California, and a Juris Doctor from Pepperdine University School of Law. Recognized as a thought leader in the California and entertainment communities, Jeffrey frequently speaks at cannabis industry events throughout Southern California. https://vicentesederberg.com/people/jeffrey-welsh

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide.
restartcbd.com

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com

Libby Cooper is the Co-Founder and CEO of Space Coyote. In this episode, hear from Libby’s perspective what it’s like to be a woman in the cannabis space. Libby also gives us a behind the scenes look at what it was like for her to start Space Coyote.

 

[00:01 – 12:55] Libby’s Background and the Story of their Brand’s Name, Space Coyote

[12:56 – 23:18] Launching a Cannabis Brand as a Creative Person

[23:19 – 30:57] “I Love Cannabis.” Caring and Advocating for the Plant

[30:58 – 37:37] Creating Great Partnerships

[37:38 – 46:28] Space Coyote’s Future Plans and Navigating Through Different Markets

[46:29 – 50:56] Final Thoughts and Call to Action

Libby Cooper is CEO and Co-founder of Space Coyote. An artist and established contributor / advocate in the cannabis industry, Libby is the creative genius behind Space Coyote, crafting a brand that stands out from the noise and pulls people in. In less than 18 months, Libby has led Space Coyote to be a top 20 preroll brand in California. Space Coyote is now one of the fastest growing woman owned / operated cannabis companies, and is sold in over 250 dispensaries. Before founding Space Coyote, Libby was the Creative Director at Eaze, California’s largest cannabis retail platform. While at Eaze, Libby built and launched multiple cannabis brands, including STATE cartridges (2016 launch), Tiger Mint Extracts (2017 launch), Ritual Drops (2017 launch – Cannabis Cup Winner), and more. Cumulatively, these brands sold over $5M in revenue in their first year of operation. Libby truly believes in smokable, potent products, affirming that women can be stoners and being a stoner is celebratory. Follow Space Coyote on Instagram @spacecoyote

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Tweetable Quotes:

“What we’re doing with Space Coyote is the exploration of the psychedelic side of weed.” – Libby Cooper

“You have to really just believe that your product is good and you convince the buyer or that dispensary.” – Libby Cooper

Resources Mentioned:

• SPARC

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify,

RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide.
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John Shute is the founder of PufCreativ and the co-founder of Cannabis Doing Good. In this episode, John talks about the importance of giving back to the community, especially because cannabis is a plant that is so polarizing and stigmatized.

 

[00:01 – 14:38] The Story of PufCreativ and Their Future Goals

[14:39 – 24:44] Actually Knowing the Plant and Advocate for It

[24:45 – 30:33] Focus on Your Wheelhouse

[30:34 – 35:19] Our Take on Delta-8-THC and Other New Cannabinoids

[35:20 – 52:27] Take Time to Learn the Legal Side of the Industry

[52:28 – 58:47] Call to Action and Final Thoughts

 

Tweetable Quotes:

“This is like a big-time for cannabis. It’s only gonna keep getting bigger.” – John Shute

“There is so much opportunity out there, but you do need to find your niche.” – John Shute

A graduate of Norwich University’s MBA Project Management Program, John Shute has taken the marketing industry by storm — originally starting out in hospitality and nightlife, and now specializing in cannabis. John’s forte is a creative cannabis marketing strategy, B2B, B2C, and client communication in the marijuana industry, and he was also recently awarded 2020 Colorado CEO of the Year by CEO Magazine! 

Follow John and their company on Instagram, @johnshute_, @pufcreativ, and @cdgsocials. Visit their website at http://pufcreativ.com/, and http://cannabisdoinggood.com/. 

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Resources Mentioned:

• Last Prisoner Project

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout, iTunes.

RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide.
restartcbd.com

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com

Andrew DeAngelo is a visionary leader with a proven track record of enacting systemic social change and developing best practices in cannabis. Andrew lends his vast cannabis business and political expertise as a consultant for hire to the global cannabis community at large, including several strategic partnerships with the world's leading cannabis-centric service firms. Over two decades as an activist, Andrew worked on a variety of voter initiatives that legalized medical and adult-use cannabis in San Francisco, Washington D.C, and the State of California.

[00:01 – 13:19] Struggles with Marketing Cannabis

[13:20 – 26:00] Navigating Through the California Market – The Story of Harborside Inc.

[26:01 – 40:48] Advocating for the Plant and the People

[40:49 – 52:13] Creating an Advocacy Group – The Story of Last Prisoner Project

[52:14 – 57:20] Final Thoughts and Call to Action

As a co-founder and advisor to Harborside, Andrew has pioneered legal cannabis business processes and provided groundbreaking political engagement and thought leadership to the cannabis community — leading the design and development of gold-standard cannabis retail by innovating many “firsts” for the industry.  Andrew is co-founder and Treasurer of the Board for the non-profit Last Prisoner Project (LPP) and a founding Board of Directors member of the California Cannabis Industry Association (CCIA) where he served from 2013 to 2020.

You can connect with Andrew through his website https://www.andrewdeangelo.com or follow him on Instagram @andrew_deangelo. Follow Harborside on Instagram @shopharborside and Last Prisoner Project @lastprisonerproject

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda’s not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi.

Tweetable Quotes:

“Being right doesn’t move people. What moves people is being hit in the heart.” – Andrew Deangelo

"We're trying to redefine how industries operate and behave in the world. That's really what we are trying to do-- creating a safe space [for cannabis]." – Andrew Deangelo

 

Resources Mentioned:

• Cookies (Cannabis Brand)

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on

RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide.
restartcbd.com

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com

[00:01 – 09:25] Emma’s Story and Passion for Educating People with the Power of Cannabis

[09:26 – 26:55] How We All Can Be Cannabis Educated and Educators

[26:56 – 34:03] The Cannabis Industry – A Consumer-Driven Industry

[34:04 – 49:26] The Legal Side of Things and Running an Education-Centered Business

[49:26 – 53:52] Final Thoughts

Emma Chasen has a mission to educate people on the science behind cannabis, so that they may take charge of their own healing. After graduating from Brown University in 2014 with a degree in Medicinal Plant Research, Emma went on to coordinate Clinical Oncology trials with the Brown University Oncology Research Group. When her supervisor refused a Cannabis trial in favor of another expensive pharmaceutical drug, Emma quit and headed across the country to Portland, OR. She found her way to Farma, the popular Portland dispensary that takes a more scientific approach to Cannabis; rejecting the Indica/Sativa binary and instead focusing on chemotypes to determine effect. She began her career at Farma as a budtender and was quickly promoted to General Manager and eventually to Director of Education. In this role she was able to focus on educational efforts and create a robust training curriculum that focused on cannabis science, product knowledge and empathetic patient care. Emma now co-owns and operates Eminent Consulting, a cannabis consulting business that offers educational training and craft industry development for cannabis industry professionals and businesses. She helps brands develop educational marketing collateral and ongoing educational programs to further elevate their brand presence in a competitive industry. She also helps struggling and newly emerging cannabis businesses with business organizations and sets them up for success in both the competitive medical and adult-use markets. Follow Emma and Eminent Consulting on Instagram.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda’s not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi.

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify,

RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide.
restartcbd.com

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com

Grace Delgado is the Editor-in-Chief at Texas Cannabis Today. In today’s episode, Grace walks us through tips, strategies in how cannabis business owners, marketers, and influencers can navigate through the cannabis social media restrictions.

 

[00:01 – 09:07] Grace’s Story and Establishing The Texas CBD Blog

[09:08 – 32:19] Navigating Cannabis Social Media Restrictions

[32:20 – 48:59] Grace’s Best Practices to Navigate Social Media

[49:00 – 56:52] Final Thoughts and Call to Action

 

Grace Delgado is the Editor & Chief at The Texas CBD Blog and is a digital marketer, writer, and web developer that works primarily with tech and cannabis startups. She established the blog back in 2019 when searching for local news coverage of the Texas cannabis movement outside of smoke culture.

The Texas CBD Blog mission is to explore the Texas cannabis community in a low-pressure environment. Its purpose is to educate and highlight stories, news, and products, as Texas hemp consumers adopt hemp products into their daily routines. Grace is captivated by cannabis, technology and how combining the two will accelerate its growth as cannabis continues to come out of probation.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda’s not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi.

Tweetable Quotes:

“At the end of the day, you know, are you being authentic? Are you putting out content that people can relate to or that people just like and support?” – Grace Delgado

“At the end of the day, cannabis is our friend. We love cannabis, we want to take care of it, we want to see it nurtured, and we want to see it progress.” – Grace Delgado

 

Resources Mentioned:

• Hashtastic
• SocialBlade

 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout, iTunes.

RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide.
restartcbd.com

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com

Catharine Dockery is a founding partner at Vice Ventures, a seed-stage venture capital fund conquering stigmas and striving towards superior returns by investing in good companies operating in "bad" industries. Today's episode is special as I go back to my interview with Catharine on The Consumer VC Summit.

 

[00:01 – 09:53] Catharine's Story

[09:54 – 19:10] How High Can It Grow? The Story of Vice Ventures

[19:11 – 27:18] Evaluating and Partnering with The Right Brands

[27:18 – 32:29] The Products in Vice Ventures Portfolio and The Importance of Brand Development

[32:30 – 36:33] Vice Venture's Role and Advocacy in Helping Legitimize Cannabis

[36:34 – 44:05] Audience's Questions for Catharine

[44:06 – 47:23] Final Thoughts

Catharine Dockery is the founder of Vice Ventures. She has a long-held passion for vice investing, on both a personal and professional basis. While interviewing with traditional consumer venture firms, she continually brushed against vice clauses in her investment pitches, with that frustration culminating in the idea for Vice Ventures.

Prior to launching the fund, Catharine was an early member of the digitally native vertical brands M&A team at Walmart eCommerce. She took this position after managing a prominent founder’s personal venture investments and acting as his personal Chief of Staff. Before this, Catharine was an Analyst on a high yield trading desk.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda’s not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @withshayda.

Tweetable Quotes:

"When it comes to venture funding, that means the pros are that you have more capital to scale your business faster, right. And who doesn't want to do that?" – Catharine Dockery

"As a country, we have so much work to do." – Catharine Dockery

Resources Mentioned:

• Catharine’s blog
• The Source
• Recess
• Wana Brands

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher,

RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide.
restartcbd.com

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com

Claudio Miranda is the CEO and co-founder of the Guild Extracts. He has a background in the natural products industry, mastering brand marketing consultation, and advising startups. In today’s episode, Claudio gives us a peek at what it takes to build a family of artisanal brands.

[00:01 – 07:24] Claudio’s Story and How Guild Enterprises was Born

[07:25 – 19:00] Legacy Cannabis Brands – creating a family of artisanal brands

[19:01 – 33:36] Guild Extracts: Marketing Artisanal Concentrates

[33:37 – 49:44] Continuing Innovation Even After Reaching the Top

[49:44 – 57:54] Claudio’s Favorite Brands and Call to Action

Claudio Miranda is the co-founder & CEO of Guild Extracts - a California legacy brand that produces handcrafted, artisan concentrates for connoisseurs and medical patients. Since the late ’80s, Claudio Miranda has been a part of the cannabis world. In 2014, after nearly 30 years of honing his cultivation skills, working in the natural products industry, mastering brand-marketing consultation, and advising start-ups, he returned to the cannabis industry. He went on to lead the development of Guild Enterprises - a brand management company that oversees the Guild family of brands. Follow Guild Extracts on Instagram @guild_extracts_

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda’s not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @withshayda.

Tweetable Quotes:

“I’m a brand marketer, and I think one of the key things that I brought to the equation was my expertise in branding and marketing.” – Claudio Miranda

“A successful business model is one that you are making something very specific for a very specific audience, and it starts with who that customer is, and that should be really the north star of the business in terms of everything your business moves toward is serving the needs of that customer.” – Claudio Miranda

Resources Mentioned:

• Cookies

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout

RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide.
restartcbd.com

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com

Harlee Case and Jade Daniels are the Co-Founders of Ladies of Paradise. They specialize in branding, creatives, events, social media, and operate their own brand of pre-rolls called Lady Jays. In this episode, we talk about what it’s like being women in an industry dominated by men and how we are rising up to that challenge.

[00:01 – 11:18] The Story of Ladies of Paradise + Lady Jays

[11:19 – 15:37] The Oregon Market

[15:38 – 38:17] Creating the Cannabis Brand of your Wildest Dreams

[38:18 – 44:15] The Lady Jays Brand

[44:16 – 49:53] Closing Segment

Jade Daniels, Co-Founder & CEO of Ladies of Paradise / Lady Jays 

Creating a lifestyle brand is all about transition, adaptation, and innovation— Jade Daniels spent her childhood moving around the world and quickly developed a knack for making friends and adapting to new situations. She founded Ladies of Paradise in 2014, after earning a degree in Public Relations at the University of Houston.

Harlee Case, Co-Founder & CCO of Ladies of Paradise / Lady Jays 

Harlee Case is a Portland-based stylist, photographer, creative director, and co-founder of Ladies of Paradise. A talented musician, Case lights up her surroundings, emanating passion, determination, and her gift for creativity and contrarian thinking. “Hustle hard, know your worth, and work with women,” is the mantra fueling Case’s work with LoP.

Follow Ladies of Paradies and Lady Jays on Instagram. Check out their CBD products at https://shopladyjays.com/. 

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda’s not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @withshayda.

Tweetable Quotes:

“Our main focus has been helping people speak to their female audience. Helping people reach the women out there that maybe don’t exactly fit into just the feminine box.” – Harlee Case

“The cannabis industry is new, and you know a lot of times we would just take on stuff that we didn’t know how to do. And it’s fun to do it like that and also it really pushes you to branch out and think outside the box.” – Jade Daniels

 
Resources Mentioned:

• Eden
• Restart CBD

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on

RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide.
restartcbd.com

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com