To Be Blunt

To Be Blunt

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To Be Blunt episodes

  • 020 Cannabis Delivered and How COVID is Pushing Cannabis Forward through Technology with Zach Lipson of Dutchie

    Zach Lipson is the Co-Founder & CPO at Dutchie. In today’s show, we dive into Zach’s story about how Dutchie is paving the way to online deliveries of cannabis products and how COVID is pushing cannabis forward through technology.


    [00:01 – 09:01] What is Dutchie?

    [09:02 – 20:11] Cannabis Delivered

    [20:12 – 35:08] Technology Pushing the Industry Forward

    [35:09 – 42:45] Dutchie 2.0

    [42:46 – 50:55] Investing in the Cannabis Industry

    [50:56 – 56:24] Closing Segment

     

    From an early age, Zach has always had a passion for merging his artistic pursuits with his interests in entrepreneurship. After earning his bachelor’s degree from the Eli Broad School of Business at Michigan State University, Zach co-founded “Leftos", a social networking platform for Men and women to anonymously communicate about dating and relationships. This began Zach’s journey into technology startups and marked the beginning of his career in user interface and user experience design and the company was acquired in 2011. Zach then co-founded Function, a full-scale software design, and development agency with a focus on high-end, consumer-facing applications.


    Follow Zach on LinkedIn, Twitter, and Instagram

    Follow Dutchie on LinkedIn, Twitter, and Instagram

    Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda’s not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @withshayda.

     

    Tweetable Quotes:

    “As we peeled back the layers, we found that it really had to do in part with the leftover stigma that the plant has unfortunately dealt with.” – Zach Lipson

    “I think that part of the power in the way that we’ve approached building this company is that we really tailored it towards the needs of our customers.” – Zach Lipson


    Resources Mentioned:

    • Wyld
    • Dosist


    SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

    LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher,

    RESTART CBD
    RESTART CBD is an education first CBD wellness brand shipping nationwide.
    restartcbd.com

    Support the show

    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com
    57 min
  • 019 Cannabis the Community and Learning to Tell Your Story with Tiffany Watkins

    Tiffany Watkins a.k.a. LadyCanna is the founder of Vanguard Media, built to give women power and a voice in the cannabis industry. In this episode, Tiffany walks us through the journey of building something that is more than just a platform, but also a movement for all the outliers and advocates of cannabis.

    [00:01 – 09:36] What is Vanguard Media?

    • Giving women power and a voice in the cannabis industry
    • Tiffany shares her story, LadyCanna (Lady of Cannabis)

    [09:37 – 22:53] Cannabis the Community and Learning to Tell Your Story

    • Tiffany talks about the journey of producing the Vanguard Magazine
    • I talk about why I started this podcast

    [22:54 – 34:43] Your Story Deserves to be Told

    • If you want to share your story, reach out to Tiffany and Vanguard Media
    • Cannabis and parenting

    [34:44 – 47:16] Adapting to a New Industry

    • Destigmatizing the plant and the industry
    • Bridging the community and the industry

    [47:17 – 56:53] Closing Segment

    • I reflect on all the nuggets from this interview
    • Final thoughts from Tiffany

     

    I am Tiffany Watkins a.k.a. LadyCanna. I've been in cannabis for almost 30 years as an activist and more. I founded Vanguard Media with the drive to uplift women in this industry. I refuse to stand idly by and watch the cannabis community turn into yet another industry that leaves us behind. Follow Vanguard Media on Instagram or visit their website.

    Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda’s not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @withshayda.

     

    Tweetable Quotes:

    “Cannabis is a plant that’s been widely used for over 10,000 years. Yet here we are 10,000 years later so to speak and we still have the stigma, we have problems, it’s villainized.” – Tiffany Watkins

    “As we bridge from community to industry, I’m noticing that we’re doing yet again, in another industry in America, we’re leaving women behind and I won’t stand for it.” – Tiffany Watkins
     

    SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

    LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher,

    RESTART CBD
    RESTART CBD is an education first CBD wellness brand shipping nationwide.
    restartcbd.com

    Support the show

    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com
    57 min
  • 018 Thinking Creatively to Make Your Dispensary Stand Out with Jeff Starling of The Source Medical Dispensary

    Jeff Starling is a managing partner at The Source, and in today’s episode, Jeff walks us through how they keep a vibrant image for their brand and maintain a good image for medicinal marijuana.

    [00:01 – 13:41] Opening Segment

    [13:42 – 25:02] Medicinal Marijuana

    [25:03 – 40:35] Thinking Creatively to Make Your Dispensary Stand Out

    [40:35 – 52:37] Innovations in the Industry

    Originally from the Chicago suburbs, Jeff Starling spent much of his youth living the ex-pat life, with stops in numerous cities throughout the United States, the Philippines, Hong Kong, and Panama. In 2003, Starling relocated to Northwest Arkansas to study Marketing and Finance at the University of Arkansas and found his home in the hills of the Ozarks. He loves the natural beauty Arkansas offers and has enjoyed watching the northwest corner of the state grow. He hopes to make a lasting impact in the community by creating opportunities and change for the residents of Northwest Arkansas, envisioning a place of inclusion and equality. Starling has long believed in both the medicinal benefits of marijuana and the need for legalization. Having watched medical marijuana programs flourish in other states, the opportunity to be at the forefront of Arkansas’ cannabis industry was too promising not to pursue. Through The Source, and in his personal life, Starling wants to shift the paradigm of the cannabis industry - advocating that marijuana is indeed medicinal and that we are barely scraping the surface of the benefits the plant can provide. He aims to use the dispensary as a platform to espouse the benefits of medical marijuana and hopes to play a part in legalization efforts throughout the nation.

    Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda’s not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @withshayda.


    Tweetable Quotes:

    “How do you let people know where you are when you’re not allowed to let people know where you are. So, I always say, hey let’s do something funky and creative.” – Jeff Starling


    You can connect with Jeff by sending him an email at [email protected]. Know more about The Source by visiting their website https://thesource-ar.com/ or contact their publicists [email protected], [email protected].

     

    SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

    LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify,

    RESTART CBD
    RESTART CBD is an education first CBD wellness brand shipping nationwide.
    restartcbd.com

    Support the show

    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com
    53 min
  • 017 Cannabis, Marketing, and Data: A Love Story with Jocelyn Sheltraw of Headset

    Jocelyn Sheltraw is the Director of Strategy at Headset, the leading, unparalleled cannabis data, and analytics company. On today’s show, we dive into the love story between cannabis, marketing, and data; how these three key components working together will help push the industry to a brighter future.

    [00:01 – 10:44] What is Headset?

    • Jocelyn talks about how she got into the industry, her role, and what Headset is all about

    [10:45 – 20:29] The New Era

    • Jocelyn differentiates Cannabis 1.0 and Cannabis 2.0
    • The effects of COVID on the industry

    [20:30 – 27:15] The Next Generation of Cannabis Consumers

    • We talk about the “NEW” Cannabis consumers

    [27:16 – 41:31] Headset: The DATA Masters

    • Why being able to pivot is necessary for the cannabis industry, and that’s when all the data comes in to save the day
    • The TOP brands based on all of the data that Headset compiled

    [41:32 – 46:55] Closing Segment

    • Connect with Jocelyn online!
    • Final words from me

     

    Jocelyn Sheltraw is the Director of Strategy at Headset.io, responsible for strategy and operations in the west coast. Prior to joining the cannabis industry, Jocelyn spent 10 years working in mobile advertising and technology developing advertising and monetization strategies for apps including Flipboard, Spotify, SoundCloud, Pandora, and Uber to name a few. Jocelyn is a vocal cannabis advocate and thought leader, involved in various local and state cannabis associations and committees. She also works on various Social Equity Program initiatives throughout California.

    Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda’s not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @withshayda.

     

    Tweetable Quotes:

    “We found that because the industry is all so new, being able to visualize it really makes the big difference for these retailers and being able to make use of the data.” – Jocelyn Sheltraw

     

    SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

    LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout,

    RESTART CBD
    RESTART CBD is an education first CBD wellness brand shipping nationwide.
    restartcbd.com

    Support the show

    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com
    47 min
  • 016 Betting the Farmacy and Crowd Funding on Your Woman Owned Cannabis Brand with Franny Tacy of Frannies Farmacy

    Franny Tacy is the owner of Franny’s Farmacy and the first female hemp farmer in North Carolina. On today’s show, Franny walks us through how crowdfunding for businesses works and what it’s like being a woman in an industry dominated by men.

    [00:01 – 10:03] Betting the Farmacy and Crowd Funding on Your Woman-Owned Cannabis Brand

    • Franny talks about her journey from working in pharmaceuticals to founding Franny’s Farmacy
    • The first in the country to do crowdfunding for a business

    [10:04 – 24:22] Welcome Transition for the Brand

    • What Franny’s Farmacy is all about.

    [24:22 – 31:10] Advocates for the Plant

    • Let’s be good stewards and share the goodness that this plant brings

    [31:11 – 44:09] Evolving the Brand

    • How did you come up with the idea of the brand, and how do you further evolve it?

    [44:10 – 50:25] Closing Segment

    • Final thoughts from Franny
    • People need a person and a brand that they can believe and trust.
    • Connect with Franny online!


    Franny Tacy, Owner of Franny’s Farmacy, is the first female hemp farmer in North Carolina in over 75 years. Franny is one of the preeminent experts of all things hemp, participates in the hemp Research Trials with North Carolina State University, has a TEDx speech on hemp, and is a founder of the non-profit Women in Hemp. She has degrees and work experience in Forestry and Education and worked in the pharmaceutical industry for over a decade prior to transitioning into the cannabis space.

    Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda’s not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @withshayda.

     

    Tweetable Quotes:

    “If you see it, know it, you just gotta stand up, and I’ve done it time and time again. Even in that TED talk, we haven’t even opened our first dispensary. I was just talking about how much I love the plant, and I was dedicated to it. So, we’ve come a long way, and my voice would get shaky. I have had to work on my voice, we all have a voice.” – Franny Tacy

    “Whatever you’re good at, if you love cannabis, there is a space for you.” – Franny Tacy

     

    SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

    LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify,

    RESTART CBD
    RESTART CBD is an education first CBD wellness brand shipping nationwide.
    restartcbd.com

    Support the show

    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com
    51 min
  • 015 Establishing Cannabis Industry Standards and How You Can Get Involved with Cary Black

    Cary Black is one of the chair members of the D37 cannabis committee of ASTM International and a principal consultant and CEO of CK Black Group, Inc. On today’s episode, Cary guides us on how we can get involved in establishing the cannabis industry standards.

    Things you will learn in this episode:

    [00:01 – 09:07] ASTM D37 Cannabis Committee

    • Cary talks about what ASTM is and its D37 Cannabis Committee

    [09:08 – 25:43] Establishing Cannabis Industry Standards

    • Cary talks about how ASTM is leading the way to standardizing regulations for the cannabis industry

    [25:44 – 37:17] The Wild West

    • Lack of standardization in the industry

    [37:18 – 49:42] Get Involved

    • Cary talks about how you can get involved and contribute to setting the standards in the industry

    [49:43 – 53:49] Closing Segment

    • Final thoughts from Cary and me

     

    Cary Black is an accomplished and results-driven analytical chemist, ASQ certified quality engineer (CQE), QMS Auditor, Preventive Control Qualified Individual (PCQI), and GMP consultant with multiple skill sets and 30+ years’ experience in project management, developer of training programs, analytical laboratory experience, lead auditor, quality control and assurance, consulting, technical writing, risk analyses, process engineering/process improvement, continuous improvement champion and trainer, polymeric chemistry, lean manufacturing, research and development, EU GMP, and US FDA regulations. Send Cary an email at [email protected]. Follow ASTM on Instagram @astmintl or visit their website.

    Shayda Torabi has been called one of the most influential Women in WordPress and

    now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda’s not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @withshayda.


    Tweetable Quotes:

    “At the end of the day, there will be regulations put in place that dictate how you run your business. And just ask yourself the question: do I want to play a role in what I’ll be doing, or do I just want to be told what I’m doing?” - Cary Black

    SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

    LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher,

    RESTART CBD
    RESTART CBD is an education first CBD wellness brand shipping nationwide.
    restartcbd.com

    Support the show

    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com
    54 min
  • 014 Marketing the Largest Cannabis Greenhouse in the US and Its Family of Brands with Allie Marconi of Copperstate Farms

    Allie Marconi is the Director of Marketing for Copperstate Farms, and in today’s episode, we will be discussing the Copperstate Farms operations and how they became the largest cannabis greenhouse in the US.

    [00:01 – 12:42] What is Copperstate Farms?

    • Allie talks about her story before Copperstate Farms and what Copperstate Farms is all about.

    [12:43 – 22:01] Marketing the Largest Cannabis Greenhouse in the US and Its Family of Brands

    • Allie shares what it’s like managing a big organization and what it means to be the biggest cannabis greenhouse.

    [22:02 – 34:32] What is the market in Arizona like?

    • Allie talks about the market in Arizona for a medicinal consumer’s perspective.

    [34:33 – 39:54] Last Prisoner Project Partnership

    • Allie gives us a glimpse of their partnership with LPP and the other things they’re currently working on.

    [39:55 – 48:42] Closing Segment

    • Final thoughts from Allie
    • Connect with Allie online. See the links below

     

    Allie Marconi is the Director of Marketing for Copperstate Farms, the largest cannabis greenhouse in the US with over 60 acres under glass. She is the former marketing manager at Fox Restaurant Concepts and brings nearly a decade's worth of experience and expertise in consumer-facing communication to her role at Copperstate. Her three great loves are wine, weed, and her cats. You can also follow the other Copperstate family brands on Instagram, @livewithsol_, and @goodthingscoming.

    Shayda Torabi has been called one of the most influential Women in WordPress and

    now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda’s not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @withshayda.

     

    Tweetable Quotes:

    “It’s all about living with soul and being motivated and empowered to tap into what makes you feel your best.” – Allie Marconi

    “I think being patient and gentle with this new audience that we are gonna be exposing ourselves to, is gonna be the saving grace for the industry. You can’t force someone to believe in something; they have to believe in it for themselves.” – Allie Marconi

     

    SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

    LEAVE A REVIEW + help someone who wants to join me for episodes featuring some

    serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify,

    RESTART CBD
    RESTART CBD is an education first CBD wellness brand shipping nationwide.
    restartcbd.com

    Support the show

    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com
    49 min
  • 013 Normalizing the Joint and hemps 50,000 uses with Amos Lozano

    Amos Lozano is the founder of Emjayze Hemp and Famous Juice Company. He is also the co-founder of The ReUp Station. On today’s show, we dive into Amos’ story about how they are pushing an eco-friendly and sustainable way to produce their products. We also discuss destigmatizing the culture around cannabis and hemp’s different uses and applications.


    [00:01 – 07:09] Famous Amos, The JuicedUpNinja

    [07:10 – 18:07] Normalizing the Joint

    [18:08 – 29:35] Hemp’s 50,000 Uses and Raising Awareness

    [29:36 – 51:54] We are Just Scratching the Surface

    [51:55 – 57:15] Closing Segment

     

    Amos Lozano is a cannabis enthusiast, leader, speaker, and entrepreneur that educates the community on the uses and benefits of the industrial side of Cannabis Hemp, plant-based lifestyle, and sustainable living. He is the founder of @emjayzehemp a brand pushing cannabis culture through hemp packaged CBD prerolls, @famousjuice.co one of the first juice bars in Texas to offer raw cannabis juice and @ReupStation a plant-based zero-waste grocery concept as well as the host of the @EatPlantsMoveOften podcast. Follow Amos on Instagram @eatplantsmoveoften.

    Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda’s not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi.

     
    Resources Mentioned:

    • Sana Packaging
    • High Country Healing


    Tweetable Quotes:

    “We do joints because that’s something that is communal. [It] brings people together.” – Amos Lozano

    “Don’t shy away from the cannabis culture. There are some things we may need to tweak and rebrand a little bit to make it a little cleaner. But at the same time, there are some things that should be maintained in the cannabis culture because society just needs to start accepting our culture instead of us changing and conforming to society.” – Amos Lozano

     

    SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

    LEAVE A REVIEW + help someone who wants to join me for episodes featuring some

    serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on

    RESTART CBD
    RESTART CBD is an education first CBD wellness brand shipping nationwide.
    restartcbd.com

    Support the show

    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com
    58 min
  • 012 Reporting on The State of Cannabis from The Front Line with Ricardo Baca of Grasslands Agency

    Ricardo Baca is the CEO & Founder of Grasslands, a journalism-minded PR agency. He is also a veteran journalist with 20-years of experience. For today's show, we talk about the cannabis industry's current state straight from a man working on the front lines of journalism. 

     

    Ricardo Baca is a 20-year veteran journalist, keynote speaker, TEDx veteran and thought leader in modern media and drug-policy circles. He served as The Denver Post’s first-ever marijuana editor and founded news vertical The Cannabist, where he extensively covered the advent of adult-use cannabis and related issues across the country and around the world, as seen in the feature documentary Rolling Papers (Netflix).

    In 2016, Ricardo launched Grasslands: A Journalism-Minded Agency to work directly with business leaders in highly regulated industries, including cannabis, energy, and traditional healthcare. Named Marketer of the Year by AdCann in 2019, Ricardo has received numerous accolades for his trailblazing work covering drug policy, cannabis business, and culture, and continues to columnize and host podcasts for a number of top publications.

    You can shoot Ricardo an email at [email protected] and follow Grasslands on Instagram.

     

    Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda’s not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @withshayda.

     

    Tweetable Quotes:

    “If you know anything about journalism, you know that, really, journalists are there to communicate as unbiased as possible.” – Ricardo Baca


    Resources Mentioned:

    • Coda Signature



    SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

    LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout,

    RESTART CBD
    RESTART CBD is an education first CBD wellness brand shipping nationwide.
    restartcbd.com

    Support the show

    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com
    56 min
  • 011 Maria Hansen, VP of Marketing at GRAV

    Maria Hansen is the Head of Marketing at GRAV Labs, and on today’s show, we dive into her story about how GRAV is marketing their products to the consumers by using lifestyle content, how they are helping destigmatizing cannabis, and serve as advocates for the people in the industry.

    [00:01 – 10:26] What is GRAV Labs?

    • Maria talks about the history of GRAV Labs

    [10:27 – 21:34] Successfully Marketing and Selling Bongs with Lifestyle Content

    • Maria talks about how they market GRAV to the consumer: bringing the lifestyle to them

    [21:35 – 30:43] “Barely” Legal

    • Maria talks about the struggles starting out in the earlier years of the industry

    [30:42 – 39:44] Destigmatizing the Cannabis Industry

    • How GRAV advocates for the people in the industry and helps in destigmatizing cannabis consumption

    [39:45 – 47:35] Consumer Education

    • Maria talks about how they are driving their consumer education platform

    [47:36 – 55:47] Final Thoughts, Final Question, and Call to Action

    • The partnership of GRAV and RESTART CBD
    • Connect with GRAV. See links below
    • Final words from me

     

    Maria Hansen is the Head of Marketing at GRAV Labs, a scientific glass company, a.k.a. they produce and sell a wide variety of smoking devices based in Austin Texas. GRAV is a premium lifestyle brand that’s been around since 2004 and is helping take cannabis consumption and associated devices mainstream. You can follow GRAV Labs on Instagram, Twitter, Facebook, and YouTube.

     

    Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda’s not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @withshayda.

     

    Tweetable Quotes:

    “When it comes to social media, we really decided, ‘let’s just rip off the band-aid.’ We can’t call ourselves a cannabis lifestyle brand if we’re always kind of straddling this side.” – Maria Hansen 

    SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

    LEAVE A REVIEW + help someone who wants to join me for episodes featuring some

    serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify,

    RESTART CBD
    RESTART CBD is an education first CBD wellness brand shipping nationwide.
    restartcbd.com

    Support the show

    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com
    56 min

About To Be Blunt

From the publisher's feed

An honest conversation about taking cannabis packaged goods to market with Shayda Torabi, business owner (@restartcbd), advocate (@texashempcoalition), and thought leader (@theshaydatorabi).…