Purpose 360 with Carol Cone

To (Mission) Zero and Beyond with Interface


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Interface has some of the most ambitious climate goals in business, and is achieving them by deeply integrating purpose and sustainability throughout the organization. While Interface may not be a company you’ve heard of, you might step on its products every single day. 

Founded by Ray C. Anderson in the 1970s, Interface designs and manufactures modular commercial flooring, including a revolutionary carbon-capturing carpet tile. Long before such innovative products, Interface was a “typical” company with a negative impact on the environment. In 1994, after a customer asked Anderson what his company was doing for the environment, the founder developed a task force to come up with the answer. Since then, Interface has achieved its “Mission Zero” commitment to be net zero by 2020 (and did so a year early) and has embarked on Climate Take Back, an initiative to create a climate “fit for life.” 

To talk about Ray’s vision and Interface’s radical journey, we welcomed Erin Meezan, VP and Chief Sustainability Officer, to the show.

Listen for Erin’s insights on: 

  • How Interface operationalized Ray’s original vision into strategic initiatives that have transformed the way companies approach sustainability. 
  • Why and how Interface engages its supply chain partners in achieving sustainability goals. 
  • How purpose-driven products and services can mobilize customers under a shared mission. 
  • Transformational lessons learned along Interface’s sustainability journey. 

Links & Notes

  • Erin Meezan on LinkedIn
  • About Interface
  • Ray Anderson Obituary
  • Ray Anderson’s Author Page
  • Interface’s Lessons for the Future
  • New York Times | “Has the Carbontech Revolution Begun?”
  • Interface’s Sustainability History
  • Climate Take Back Video
  • The Four Pillars of Climate Take Back
  • Carbon Neutral Floors
  • (00:00) - Welcome to Purpose 360
  • (01:54) - Intro to Erin Meezan at Interface
  • (05:28) - The Numbers
  • (05:58) - Erin's Background
  • (08:06) - Impressions of Ray
  • (09:36) - Interface's Journey
  • (14:36) - Stories About Ray
  • (21:17) - Mission Zero
  • (25:22) - Climate Takeback
  • (27:15) - Four Goals
  • (29:27) - Deeply De-Carbonizing
  • (31:26) - Customer Response
  • (35:38) - Sales Team Response
  • (37:48) - HR and Turnover
  • (39:12) - Measurement
  • (42:17) - Climate Week
  • (44:02) - Advice for Future CSOs
  • (46:24) - Insights
  • (54:20) - Last Words
  • (56:04) - Wrapping Up
  • (57:03) - Ray Anderson Interview Clip
  • ...more
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