Recorded live at Momentum 26 in Newcastle, this special episode of The UK Flooring Podcast is Tom Cockerill’s keynote, delivered to a room full of flooring business owners who came for more than the usual product talk. The theme is simple but uncomfortable: hesitation to decision, and how avoiding the hard calls quietly caps your growth.

Tom shares the personal side first, a Christmas Eve health scare that forced a decision he would have handled very differently years ago, then pulls it back into business. From building a flooring company to nearly hitting the two million mark and still feeling stuck, he unpacks what was really holding him back: confidence, discomfort, and the habit of making “easy hard decisions” (spending money, signing leases) while dodging the ones that hit your gut.

This keynote is a push to stop waiting until you feel ready. Not with hype, but with practical frameworks you can actually use: ask what the worst case scenario is, make big decisions quarterly, and run your daily ops fast and repeatable. If you have been putting something off because it feels awkward, this episode will feel like it is aimed directly at you.

What You’ll Learn in This Episode:

• Why hesitation is rarely “just your personality”, and how it quietly limits business growth
• The difference between decisions that look bold (stock, leases) and the ones that actually move you forward
• A real, high stakes example of decision making under pressure, and what changed for Tom over time
• How pushing into discomfort builds genuine confidence, without the ego or “Billy big bollocks” act
• The “worst case scenario” question, and why it cuts through overthinking fast
• Why customers do not just buy from people, they buy from experts, and how confidence affects sales in the first few seconds
• A simple operating rhythm for business owners: big vision slow, daily ops fast and repeatable, then repeat every quarter
• How raising your personal standard (doing what you said you would do) raises your business standard too

Memorable Quote:

“What is the worst that can happen?”

Speaker Information

Tom Cockerill

Keynote recorded live at Momentum 26 (Newcastle)

Where to Find The UK Flooring Podcast:

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