This week’s Open Mic guest is Tom Gallagher, CEO of Dairy Management Incorporated. Few commodity groups in the nation have seen greater challenges than dairy farmers over the past several years. The COVID pandemic, higher feed costs, consolidation in the processing industry and drought are just a few of the challenges producers have endured. Yet, prices have stabilized and consumers continue to seek dairy products. Tom Gallagher says the industry is adapting to marketing concepts that reach younger consumers and sharing the dairy message of sustainability to an information thirsty consumer.